July 15, 2020

HAL

H A Lozier Co. (1916)

Hal Motor Car Co. (1916-1918)

Cleveland, Ohio


This is a HAL-Twelve radiator emblem (c1916)    mjs
Size: 62mm diameter   MM: Unknown

H. A. Lozier had resigned from the Lozier Motor Company in 1912 and decided to build a new car with a name using his own initials, H.A.L. The H. A. Lozier Company was established and a prototype H.A.L.Twelve was shown at the New York Automobile Show in January 1916. The H.A.L. Twelve was powered by a 40 hp V-12 engine and was available as a two-passenger roadster and a .seven-passenger touring car.

Lozier left the company in September 1916 and the company was reorganised as the Hal Motor Car Company. The car was now called the Hal Twelve. Initially, all seemed to be going well with the Hal Twelve and two hundred were produced by October 1916. From 1917, the Hal Twelve was offered in a wide range of body styles but material shortages resulting from the First World War started to cause serious problems and by February 1918 the Hal Motor Car Company was finished.

Emblems

The white and blue enamel H.A.L. Twelve radiator emblem shown above was the first HAL radiator emblem and is very rare.

There is a white and red enamel version of this H.A.L. Twelve radiator emblem , see example below. This HAL radiator emblem is original and is very rare.

This is a H.A.L. Twelve radiator emblem (c1916)      sam
Size: 62mm diameter    MM: Unknown

The H.A. Lozier Company did not settle on a clear logo in its advertising. The most common H.A.L. logo is shown in the following example of a 1916 H.A.L. advertisement:

This is a H.A.L. Twelve ad  showing a logo (1916)  ms

The H.A.L. logo shown in this advertisement is similat to but not the same as the radiator emblem design shown above. The logo looks more like a hub emblem and, in fact, was used on early H.A.L. hub caps, see example below:

This is a H.A.L. Twelve hub emblem (1916)    sam

The following H.A.L. Twelve advertisement also shown in 1916 uses an entirely different logo:

This is a H.A.L. Twelve ad showing a different logo (1916)    ms

From 1917, the Hal Twelve carried a new green and white enamel radiator emblem, see example shown below. This Hal Twelve radiator emblem is extremely rare.

This is a Hal Twelve radiator emblem (1917-1918)     sam
Size: 63mm high 62mm wide   MM: Unknown

There is also a black, white, pale blue, green and red enamel variation of this Hal Twelve radiator emblem, see example below. This Hal Twelve radiator emblem is extremely rare.

This is a Hal Twelve radiator emblem (1917-1918)     sam
Size: 63mm high 62mm wide    MM: Unknown

A Hal Twelve advertisement from 1917 explains the meaning of this new Hal Twelve radiator emblem, see close up below:





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