White Sewing Machine Co. (1900-1906)
White Co. (1906-1915)
White Motor Co. (1916-1918)
|This is a White radiator emblem (1916-1918) mjs|
Size: 94mm wide 33mm high MM: Unknown
|This is the cover of a White bicycle brochure showing a headstock emblem (1897) ms|
|Detail of the White bicycle headstock emblem from the brochure (1897) ms|
However, the first White steamer passenger vehicles did not carry an emblem at all, but would have displayed the White name on a small maker's nameplate or serial plate containing patent details, which was attached to the body or on the dash, see example below:
|This is a White nameplate/serial plate (c1904) mjs|
Size: 104mm wide 56mm high
The White name was also displayed on the hub caps and on the sill plates of some early White models, see example below. Original White sill plates of this kind are rare.
|This is a White sill plate (1904) ms|
The following is a White steamer hub cap:
|This is a White steamer hub (c1908) dkc|
Original photos show that in 1905 some White steamers began to display a large, brass "White" script attached to the radiator core, see original photo below. Original White radiator scripts from this period are very rare.
|This is a White steamer displaying a radiator script (1905) dpl|
Radiator scripts continued to be displayed for several years but, initially at least, on some models only. Many original photos of White steamers from 1905 and later do not show a radiator script. This suggests that the "White" radiator script may have been an optional extra or a third party accessory.
|This is a White steamer with a dariator script (1909) dpl|
The now more familiar, smaller brass "White" radiator script, shown below, is seen in original photos from about 1909 and may have been used earlier, indicating that these scripts may have been supplied by the White Company:
|This is a White radiator script (c1909) mjs|
Size: 162mm wide
This same White radiator script is also seen on original photos of White cars in 1911 and 1912 but with no radiator emblem. However, from 1911, White passenger car advertisements display a White logo in the form of a stylized radiator, with a letter "W" in the center and with leaves attached to the sides, all surmounted by a white albatross, see example below:
|This is a White car ad showing the new logo (1911) tha|
|Close up showing the White logo (1911) tha|
I do not know when the first White radiator emblems were used but the appearance of the new White logo from 1911 suggests this may have been 1911 or 1912. The lack of confirmed evidence of the early use of radiator emblems from original photos suggests that these emblems were used on certain, limited models only, possibly for the six-cylinder models introduced from 1912.
|This is a White radiator emblem (dates uncertain c1911-1912) mjs|
Size: 85mm wide 52mm high MM: Unknown
The blue and white enamel White radiator emblem shown below is a slightly different design and may have been an earlier prototype emblem design, although I cannot confirm this. This White radiator emblem is extremely rare.
|This is a White radiator emblem (dates unknown) sam|
Size: 92mm wide 54mm high MM: Unknown
There was a slightly changed logo in White advertisements from 1913, showing a more realistic radiator with the albatross above but without the side leaf decoration, see example below:
|This White car ad shows a new logo (1913) ms|
|Close-up showing new White logo (1913)|
The white enamel White radiator emblem shown above at the top of this post and again below matches the new logo and is frequently seen on surviving White passenger cars from about 1915 until the end of production in 1918. This suggests a start date of around 1914. This White radiator emblem is rare.
|This is a White radiator emblem (c1914-1918) mjs|
Size: 94mm wide 33mm high MM: Unknown
If you can help to confirm the dates of use of any of the White radiator emblems shown above, please let me know, in order to update this post.