PENNANT

Barley Motor Car Co. (1924-1925)

Kalamazoo, Michigan

This is a Pennant taxicab radiator emblem (1924-1925)    sam
Size: 63mm diameter    MM: Unknown

The Barley Motor Car Company produced the expensive Roamer automobile and the lower priced Barley automobile and taxicab. In the summer of 1923, the Barley taxicab was renamed the Pennant.

The Pennant was a four-cylinder vehicle powered by a Buda engine. It had distinctive body work by Millspaugh & Irish. The upper half was finished in maroon and the lower half in ivory. It had a nickel plated radiator, red disc wheels and a Pennant logo on the passenger doors. The interior included a dome light and heater and was finished in brown leather upholstery. 

It was expected that the Pennant would be produced in large numbers as a city taxi but it could not compete with the Checker taxicab, which was also made in Kalamazoo, and it was all over by the end of 1925.

Emblem

The deep maroon and white enamel Pennant radiator emblem shown above is very rare.

KERMATH

Kermath Motor Car Co, (1907)

Detroit, Michigan

This is a Kermath emblem (1907)     mjs
Size: 64mm wide 30mm high   MM: None

The Kermath was a good quality 26 hp four-cylinder "Speedaway" roadster with a radiator design resembling a heraldic shield. The Kermath Speedaway was introduced in February 1907 at the Detroit Automobile Show. A new factory was planned but did not materialize. It is possible that the show car was the only Kermath car made.

Emblem

The painted brass Kermath emblem shown above is extremely rare. The emblem may have been attached to the radiator but this cannot be confirmed. 

HUPP-YEATS

Hupp Corp. (1911-1912)

R.C.H. Corp. (1912-1915)

Hupp-Yeats Electric Car Co. (1916-1919)

Detroit, Michigan

This is a Hupp-Yeats emblem (1911)    mjs
Size: 70mm wide 50mm high   MM: Robbins

When, in 1911, Robert C. Hupp left the Hupp Motor Car Company that he had founded to produce the Hupmobile (see Hupmobile), he set up the Hupp Corporation to make a new gasoline motor car called the R.C.H. (see R.C.H.) and a new electric car called the Hupp-Yeats. But the people now producing the Hupmobile objected to the name Hupp Corporation and in February 1912 Robert C. Hupp changed his company name to R.C.H. Corporation.

The Hupp-Yeats was a good quality example of the second generation of American electric cars. It was an attractive looking car and could give up to 90 miles on a single battery charge. Commercial versions of the Hupp-Yeats were also built in the form of a 1/2-ton electric truck in 1911 and 1912. Unfortunately, the R.C.H. Corporation was not financially successful and, by 1913, Robert C. Hupp had left to join the Monarch Motor Car Company (see Monarch).

The assets of the R.C.H. Corporation were purchased by a group of investors, who established the Hupp-Yeats Electric Car Company in order to continue production of the Hupp-Yeats. Sales were modest over the next three years and the Hupp-Yeats car was finally discontinued in 1919.

Emblems 

The blue enamel Hupp-Yeats emblem shown above is combined with a serial number, which indicates that this particular emblem dates from 1911. The emblem was usually located inside the vehicle on the dashboard. This Hupp-Yeats emblem is very rare.

A version of this emblem is known in pink enamel, see example below. It is not known if this was a trial emblem or if it was used on particular Hupp-Yeats models.

This is a Hupp-Yeats emblem (1911-1912)    sam
Size: 70mm wide 50mm high   MM: Unknown

I do not know whether new emblems were produced when the company name changed to R.C.H. Corporation and when the name changed again to Hupp-Yeats Electric Car Company. If you have this information, please let me know so that this post can be updated.

The painted cast aluminum emblem shown below is from a Hupp-Yeats truck and is extremely rare:

This is a Hupp-Yeats electric truck emblem (1911-1912)   mjs
Size: 353mm high 48mm wide    MM: None

PORTER

American & British Manufacturing Co. (1919-1922)

Bridgeport, Connecticut

This is a Porter radiator emblem (1919-1922)    mjs
Size: 73mm wide 21mm high   MM: Unknown

Finley Robertson Porter had to stop production of his F.R.P. automobile (see F.R.P.) when his Port Jefferson factory was taken over by the government prior to America's entry into the First World War. Following the end of the war, manufacture was resumed but this time by the American & British Manufacturing Company.

The new car was called the Porter. The Porter was a 125 hp four-cylinder automobile with a Rolls-Royce type radiator and built on a very long wheelbase chassis. Porter car bodies were all custom built by America's best coachbuilders. The Porter was a spectacular automobile but very expensive. It did not survive the post First World War depression. Only 36 Porter cars were built.

Emblems

The original Porter radiator emblem shown above is extremely rare.

The Porter emblem shown below is a Porter hub emblem and is also extremely rare:

This is a Porter hub emblem (1919-1922)    mjs
Size: 76mm diameter   MM: None

 

STERLING TRUCK

Sterling Motor Truck Co. (1916-1933)
Sterling Motors Corp. (1934-1951)
Sterling-White Div., White Motor Co.
Milwaukee, Wisconsin (1951-1952)
Cleveland, Ohio (1952-1953)

This is a Sterling radiator emblem (1939-1942)     mjs
Size: 101mm wide 55mm high   MM: Fox

Sterling began as the Sternberg Motor Truck Company but the name was changed to Sterling in 1916 and the company continued to build conventional trucks from 3/4-ton to 7-ton capacity. All Sterling trucks used four-cylinder engines and, apart from the 7-ton model. all used worm gear drive. The Sterling 7-ton model used chain drive. 

In 1918 Sterling made 479 Liberty Model B trucks for the US Army. By 1923, a 5-ton model was also available with chain drive. In the mid-1920's the Sterling truck range extended to tractors of 12-tons and 20-tons capacity. Buses for 21- to 25-passengers were also offered. The general styling of Sterling trucks was largely unchanged from the mid-teens to the late 1920's. 

In addition to its large capacity truck range, Sterling also offered some lighter capacity models. In 1926, Sterling introduced a 1-1/2-ton capacity worm-drive Model DW8 for light, fast delivery, which was replaced in 1927 with a bevel-drive Model DB-8, which was itself replaced in 1928 with a 1-1/4-ton light duty Sterling Model DB-7. Sterling introduced its Kenwood Fast Delivery speed truck Model FB-30 in 1931. 

In 1932 Sterling bought the La France-Republic Corporation and continued La France-Republic until 1942. 

By 1935, cab-over trucks were being revived in the truck industry and Sterling introduced a new rear tilting cab, which then developed into more orthodox tilted cab-overs. Sterling 's styling was conventional and rather conservative but the J-Series Sterling trucks introduced in 1939 were more stylishly designed with a distinctive radiator shell, streamlined fenders and neat chrome hood side fittings.

In 1939 Sterling bought the sales outlets of Fageol Truck and Coach Company of Oakland, California to help increase Sterling sales. During World War II the company built heavy trucks of 7-1/2-tons to 15-tons capacity for the US Army fitted with heavy wrecker and airport fire equipment. 

Sales of Sterling trucks declined after World War II, although a series of 20-ton and 25-ton capacity crane carriers were built from 1948. In 1951 the company was sold to the White Motor Company and in 1952 Sterling production was moved to Cleveland and the truck became the Sterling-White. The Sterling was discontinued in 1953. 

The Sterling name was resurrected in 1998 by Daimler Trucks North America.

Emblems

Sternberg trucks displayed the "Sternberg" name on brass scripts attached to the radiator core, so it is likely that some of the earliest Sterling trucks displayed a "Sterling" radiator script, although I cannot confirm this. 

However, from the mid-teens, the "Sterling" name was cast into the heavy cast iron radiator tank top, see examples shown below:

Sterling brochure showing cast-in emblem (c1917) ms

Sterling 3-1/2-ton truck with cast-in radiator emblem (1918) brc

Close-up showing cast-in radiator emblem (1918)  brc

Later Sterling trucks had an aluminum radiator. The following photo shows a surviving Sterling Model WB 2-1/2-ton truck with a cast-in aluminum radiator emblem and a decorative "S" cut into the side of the radiator shell: 

Sterling WB truck showing rad emblem & side decoration (1923) hatm

Close-up showing radiator emblem and side decoration (1923) hatm

The following close-up photo shows the Sterling Model WB cast in radiator emblem:

Close-up showing cast radiator emblem (1923) hatm

The same cast in Sterling radiator emblem is seen in the original photo shown below of a Sterling street cleaning truck, which also continues to display the decorative "S" in the radiator side panels:

This is a Sterling street cleaning truck (1926)    wiki 

Close-up showing cast in radiator emblem & side decoration (1926)

Sterling introduced the first of a line of "speed delivery trucks" with the 1-1/2-ton capacity Sterling Model DW-8 in 1926. The DW-8 had an aluminum radiator with the "Sterling" name impressed into the radiator tank top, see example shown below:

Sterling Model DW8 Light Truck with impressed emblem (1926) dpl

This style of Sterling radiator emblem continued until 1931, when Sterling introduced the Kenwood Fast Delivery Model FB-30 speed truck, which carried a red enamel Sterling radiator emblem located at the top of the radiator and Sterling nameplates mounted on each side of the long hood, see example shown below: 

Sterling Kenwood Fast Delivery Model FB-30 with enamel radiator emblem (1931)  dpl

This red enamel Sterling radiator emblem was the first separate Sterling radiator emblem and was used until Sterling was sold to White in 1951, with the exception of the years of World War II and the Sterling Model J. This Sterling was located on the radiator top and on the hood sides on some truck models. 

This is a Sterling radiator emblem (c1930-1942; 1946-1951)   mjs
Size: 137mm wide 76mm high      MM: D L Auld

The Sterling Model J, introduced in 1939, had a smaller, red enamel Sterling radiator emblem, see example shown above at the top of this post and again below for ease of comparison. This Sterling radiator emblem is rare.

This is a Sterling radiator emblem (1939-1942)     mjs
Size: 101mm wide 55mm high    MM: Fox

The following Sterling factory illustration, published in 1938 to promote the Sterling Model J truck, shows the emblem located in the center of the radiator grille and on the sides of the hood.

Sterling Model J showing the radiator & hood side emblem (1938) lktec

During the War years, Sterling made trucks for the US Government and these trucks had a cheaper, painted cast metal replacement radiator emblem, see example of a 1944 Sterling Model HW shown below:

Sterling Model HW with cast emblem & hood side nameplates (1944) hatm

This is a cast Sterling radiator emblem (1942-1946)   hatm
Size: 130mm wide 72mm high     MM: None

Close-up showing the hood side nameplate (1944)   hatm
Size: 224mm wide 45mm high     MM: None

The following is a post war Sterling truck with the large red enamel radiator emblem and a black painted hood side nameplate:

Sterling truck showing rad emblem & hood side nameplate (1948)
tenfourmagazine

The following is an example of the black painted Sterling hood side nameplate. This Sterling hood side nameplate is scarce.

This is a Sterling hood side nameplate (dates)    lktec
Size: 224mm wide 45mm high     MM: None

The following is a Sterling truck hubcap showing the Sterling emblem:

This is a Sterling truck hubcap (date unknown)    dkc

After Sterling was bought out by White Motor Company in June 1951, Sterling became the Sterling-White Division of White. Sterling-White trucks remained essentially unchanged except for a new emblem, which was located on the radiator tank top and on the sides of the hood, see example below:

This is a Sterling-White showing rad & hood side emblems (1952) larry mean

The first Sterling-White emblem was a red painted, cast aluminum emblem, see example below. This Sterling-White emblem was used for a short time while the final emblem was being made and is rare.

This is a Sterling-White emblem (1951)     lktec
Size: 163mm wide 110mm high   MM: Unknown

This emblem was soon changed to the red enamel Sterling-White emblem shown below. This Sterling-White emblem is scarce.

This is a Sterling-White emblem (1952-1953)     mjs
Size: 134mm wide 112mm high   MM: Unknown

  

SHERIDAN

Sheridan Motor Car Co. (1920-1921)

Muncie, Indiana

This is a Sheridan radiator emblem (1920-1921)     mjs
Size: 69mm high 44mm wide    MM: D L Auld

The Sheridan Motor Car Company was set up in 1920 as a wholly-owned subsidiary of General Motors with production taking place at the former Inter-State car plant in Muncie, Indiana. The Sheridan was a 35 hp four-cylinder car offered in four body styles and was introduced in 1921. Only a few Sheridan cars were produced. An eight-cylinder model was planned but only pilot models were built.

In 1921 the Sheridan company was sold to Billy Durant after he had departed from General Motors for the last time. Sheridan production continued until August 1921 when Billy Durant scrapped the Sheridan and used the Muncie factory to build part of his new range of Durant cars.

Emblem

The Sheridan radiator emblem shown above is very rare.

JACKSON

Jackson Automobile Co. (1903-1923)

Jackson, Michigan

This is a Jackson radiator emblem (c1912)      mjs
Size: 95mm wide 50mm high    MM: Robbins

Byron J. Carter built his first gasoline automobile in 1899, and then went on to build a steam Stanhope in 1901 called the Michigan. In 1902 Byron Carter and others incorporated the Jackson Automobile Company for the manufacture of steam and gasoline cars. The steam car was called Jaxon and was built for 1903 only. Jackson gasoline cars continued to be manufactured but Byron Carter left to develop a friction-drive and to build the Cartercar.

The Jackson was a conventional but well-built and durable automobile. The first Jackson was a one-cylinder runabout but a two-cylinder model arrived in 1904, a four-cylinder model in 1906, a six-cylinder model in 1913 and a V-8 model in 1916. Jackson introduced light commercial vehicles, including vans, based on the passenger car chassis in 1907. Jacksons were marketed as Olympic, Majestic and Sultanic in 1913 to 1915, and as Wolverine models for 1917 and 1918.

In 1918 the factory was converted to include production of trucks for the First World War effort. As car production dropped, Jackson lost many of its dealers. In 1919 Jackson manufactured solely for the war effort and no Jackson cars were produced. Passenger cars returned to the line in 1920 but were not well made. Jackson was then in serious trouble over shortage of finance. In 1923 Jackson merged with the Dixie Flyer and National to form Associated Motor Industries but by the end of the year Jackson was finished.

Emblems

The first Jackson cars did not carry an emblem but did display the Jackson name on small cast metal  maker's serial plates attached to the body of the car similar to the example shown below:

This is a Jackson maker's serial plate (c1906)    mjs
Size: 89mm wide 27mm high

Some original photos from 1906 show a brass "Jackson" script attached to the radiator, see example below:

This original photo shows a Jackson radiator script (1906)     dpl

Radiator scripts were displayed on Jackson cars up to about 1910. Original Jackson radiator scripts are rare, see examples below:

This is a Jackson radiator script (c1906)     mjs
Size: 295mm wide

This is a Jackson radiator script (c1908)     dnc
Size: 303mm wide

The Jackson name was also displayed on the sill plates from about 1908, see later example shown below:

This is a Jackson sill plate (1911)   conceptcarz

The first diamond-shaped Jackson radiator emblem appeared in 1910, see original photo below:

This is a Jackson car showing a radiator emblem (1910)    dpl

There are several different versions of the diamond-shaped Jackson radiator emblem, presumably for use on the many different Jackson models, but it is not easy to identify specific dates of use with any real certainty. 

The following black on white enamel Jackson radiator emblem is seen on a surviving but original Jackson Model 41 from 1911 and also appears in a Jackson advertisement in 1920. This Jackson radiator emblem is very rare.

This is a Jackson radiator emblem (1911-c1920)     ms
Size: 94mm wide 57mm high    MM: Unknown

The following white on black enamel Jackson radiator emblem is the same design as the emblem shown above and has been seen on a surviving Jackson cars from 1912 and 1916.  The same emblem has also been reported as being still in use in 1920. This Jackson radiator emblem is very rare.

This is a Jackson radiator emblem (1912-c1920)    mjs
Size: 94mm wide 57mm high     MM: Whitehead & Hoag

The following blue on white enamel Jackson radiator emblem is seen on some other surviving but original Jackson cars from 1911. This Jackson radiator emblem is very rare.

This is a Jackson radiator emblem (possibly 1910-1911)      mjs
Size: 90mm wide 50mm high     MM: Unknown

The following black on white enamel Jackson radiator emblem is seen on surviving but original Jackson cars from 1912. This Jackson radiator emblem is very rare.

This is a Jackson radiator emblem (c1912)     mjs
Size: 95mm wide 50mm high    MM: Robbins

The following white on black enamel radiator emblem has the same basic design as the Jackson radiator emblem shown immediately above. It is possible that this Jackson radiator emblem was used for the first six-cylinder models introduced in 1913, but I cannot confirm this. This Jackson radiator emblem is very rare.

This is a Jackson radiator emblem (poss c1913)     mjs
Size: 95mm wide 50mm high    MM: Ford Metal Speciality

The following advertisement for the new Jackson eight-cylinder model in 1916 does not show any radiator emblem:

Jackson Eight ad showing no emblem (1916)   ms

If you can confirm the full dates of use of any of the Jackson radiator emblems shown above, please let me know, in order to update this post.