BOUR-DAVIS

Bour-Davis Motor Car Co. (1916-1917)

Detroit, Michigan

Shadbourne Bros. Co. (1918)

Frankfort, Indiana

Louisiana Motor Car Co. (1919-1922)

Shreveport. Louisiana

This is a Bour-Davis radiator emblem (1916-1917)    sam
Size: 98mm wide 32mm high    MM: Unknown

The Bour-Davis was an assembled car using a six-cylinder Continental engine with a distinctive appearance resulting from a radiator slanting at the same angle as the windshield and the rear of the body. The Bour-Davis was first built in Detroit but by 1918 the Shadbourne Brothers Company had taken over the Bour-Davis business and a few were built in their Frankfort plant in Indiana.

In 1919 the Bour-Davis became part of the Louisiana Motor Car Company with a factory in Cedar Grove. The Bour-Davis now had its radiator placed slightly ahead of the front axle and a higher hood but was otherwise the same car as before. Production of the Bour-Davis was underway again in 1920 with plans for expansion but the postwar recession hit the industry hard and the Bour-Davis was finished by 1922.

Emblems

The red and white enamel Bour-Davis radiator emblem shown above is believed to date from 1916-1917 when the Bour-Davis was built in Detroit and is very rare.

The Bour-Davis radiator emblem shown below is an original emblem used on one of only eighteen Bour-Davis cars built by the Shadbourne Brothers in Frankfort, Indiana in 1918. This emblem is ultra rare.

This is a radiator emblem for a Bour-Davis built in Frankfort (1918)     mjs
Size: 102mm wide 37mm high   MM: Unknown

I do not know the dates of use of the unusual blue and white enamel Bour-Davis radiator emblem shown below. This Bour-Davis radiator emblem is very rare. If you have further details, please let me know, in order to update this post.

This is a Bour-Davis radiator emblem (dates unknown)    sam
Size: 90mm wide 33mm high    MM: Unknown

ZIMMERMAN

Zimmerman Manufacturing Co. (1908-1915)

Auburn, Indiana

This is a Zimmerman radiator script (1908)     acdm
Size: 310mm wide

The Zimmerman Manufacturing Company was a builder of horsedrawn buggies when it entered the automotive market in 1908 with a two-cylinder motorized buggy offered in two 14 hp two-passenger runabout models and a 16/18 hp four-passenger surrey.

A 35 hp four-cylinder touring model was added to the line in 1910 with 44 hp six-cylinder touring and roadster models appearing in 1913. These later Zimmerman models were built by the Auburn Automobile Company.

Zimmerman was a family business and following the death of Elias Zimmerman production of the Zimmerman car ceased in 1915.

Emblem

The Zimmerman did not have a radiator emblem but, from its introduction in 1908, the Zimmerman name was displayed using a cast brass script attached to the radiator core, as shown above. Original Zimmerman radiator scripts are very rare. I am not aware of any other emblems used by Zimmerman.

V.E.C.

Vehicle Equipment Co.

Brooklyn, New York (1901-1905)

Long Island City, New York (1905-1906)

This is a V.E.C. maker's nameplate/serial plate (c1901)     mjs
Size: 87mm wide 45mm high

The Vehicle Equipment Company, known as V.E.C., was established in December 1900 and became an important manufacturer of electric vehicles, including sightseeing buses, ambulances and trucks for special applications.

The V.E.C. facility in Brooklyn was destroyed by fire in 1905 and the company moved to Long Island. In 1906, the company name was changed to General Vehicle Company and the vehicles became known as G.V.

Emblem

The Vehicle Equipment Company did have a logo, see the 1903 advertisement shown below:

This is a V.E.C. advertisement showing a logo (1903)    ms

Close up showing the V.E.C. logo (1903)    ms

However, I can find no evidence that V.E.C. electric vehicles displayed an emblem but they did carry the Vehicle Equipment Company name on a small combined maker's nameplate/serial plate attached to the body of the vehicle, see example shown above at the top of this post. Original V.E.C. nameplate/serial plates are rare.

ANCHOR

Anchor Motor Car Co. (1910-1911)

Cincinnati, Ohio

This is an Anchor radiator emblem (1910-1911)      mjs
Size: 64mm high 50mm wide      MM: Mayer

The Anchor Carriage Company was a builder of horse drawn carriages and decided to enter the automotive field. The Anchor Motor Car Company was established and the Anchor motor car appeared in 1910.

The Anchor was a 35 hp four-cylinder touring car powered by a T-head engine. Production numbers are unknown but are likely to have been modest at best, as it was all over for the Anchor in 1911.

Emblem

The Anchor carried a black and white enamel radiator emblem, see example above. This Anchor radiator emblem is rare. 

There was also a version of the Anchor radiator emblem in gold color metal and finished in blue enamel, see example below. This Anchor radiator emblem may have been used on a special Anchor model or may have been a prototype emblem. This Anchor radiator emblem is very rare.

This is an Anchor radiator emblem (1910-1911)     jab
Size: 64mm high 50mm wide      MM: Mayer

All Anchor radiator emblems that I have seen have been unused, new old stock emblems, indicating that very few Anchor cars were actually built. An original Anchor radiator emblem that has clearly been used on a car would be extremely rare.

Beware, there are reproduction Anchor emblems finished in blue, white and red enamel but with a flat back, no maker's mark and an incorrect anchor design, see example below:

This is a reproduction Anchor radiator emblem    ms

TEMPLAR

Templar Motors Corp. (1917-1923)

Templar Motor Car Co. (1923-1924)

Cleveland, Ohio

This is a Templar radiator emblem (c1917-1922)    mjs
Size:76mm wide 53mm high   MM: Bastian Bros

The Templar car was a well designed assembled car with a sporty, stylish appearance. The first Templar cars appeared in 1917 and were 43 hp four-cylinder models offered in a variety of body styles. During the First World War the Templar factory was used for munitions production. In July 1919 the Templar enjoyed good publicity when Cannonball Baker drove a Templar from New York to Chicago in a new record time of 26 hours 50 minutes beating the previous record by more than six hours.

The Templar suffered from post war material shortages and after 1920 sales dropped. Then in December 1921 the Templar factory burned down and the company was in receivership in 1922. The company was reorganized in late 1923 as the Templar Motor Car Company and a new line of 27 hp six-cylinder cars appeared in 1924. It was all too late, however, and the Templar was finished before the end of 1924.

Emblems

The Templar was named after the Knights Templar but used the Maltese cross as a logo, although the Maltese cross was the symbol of the Knights Hospitaller and not the Knights Templar. No doubt the Templar designers felt that the Maltese cross was visually more appealing than the cross pattee used by the Knights Templar.

The Templar carried an attractive radiator emblem depicting a Knight Templar riding a horse in full armor with a lance. There are two different versions of this emblem and both are very rare.

The Templar radiator emblem shown above at the top of this post displays an elaborate design of the Knight Templar and his horse, which carries a banner with the Maltese cross. The Templar radiator emblem shown below has a simpler design of the Knight Templar and his horse, which does not display the Maltese cross.

This is a Templar radiator emblem (c1923-1924)    mjs
Size: 76mm wide 53mm high   MM: Unknown (poss Bastian Bros)

I do not know the actual dates of use of these two Templar radiator emblems. The dates noted are my best guesses. Advertisements of the Templar in 1918 and 1919 use the Maltese cross but from 1920 the Maltese cross is absent from the advertisements. This suggests that the Templar emblem shown immediately above without the Maltese cross may have been a later emblem. However, the Templar emblem shown at the top of this post with the Maltese cross has been seen on a 1922 Templar car, so it appears to have been in use at least until then. If you have details of the actual dates of use of these Templar radiator emblems, please do let me know, in order to update this post.

The photo below shows that the Templar radiator emblem was mounted on a specially designed collar at the top of the radiator under the motor meter.

This is a Templar radiator emblem and motor meter (1922)    caam

This is significant, because there is another, rather special emblem, which appears to have been designed to fit the emblem collar at the top of the Templar radiator.

This is the bright gold and black colored Cannonball Baker Special emblem, which displays the Maltese cross logo used by Templar and is exactly the same size as the usual Templar radiator emblems.

The Cannonball Baker Special radiator emblem shown below appears to have been designed to capitalize on the publicity arising from Cannonball Baker's record run from New York to Chicago in July 1919 in a Templar car. Whether this emblem was used on a car, either a specially produced Templar model or for a short time attached to Templar cars of the same model as driven by Cannonball Baker, is not known. If this emblem is indeed an original radiator emblem it would be extremely rare.

This is a Cannonball Baker Special radiator emblem (1919)     mjs
Size: 76mm wide 53mm high    MM: None

The following photo shows a white and black enamel Templar emblem. I have not seen the back of this emblem and I suspect it may be a reproduction emblem, but I cannot confirm this. If this is an authentic, original Templar motor car radiator emblem, it is extremely rare. If you have any further details about this Templar emblem, please let me know, in order to update this post.

This is a Templar emblem (dates unknown)      ms
Size: 76mm wide 53mm high     MM: Unknown

There is also another completely different Templar emblem. The blue enamel Templar emblem shown below appears to be a radiator emblem but I cannot confirm this. However, if this is a Templar motor car radiator emblem, it is extremely rare. If you have any further information, please send details to update this post.

This appears to be a Templar radiator emblem (dates unknown)    sam
Size: 71mm wide 71mm high    MM: Unknown

As mentioned earlier, the Maltese cross logo adopted by Templar Motors was the symbol of the Knights Hospitaller not the Knights Templar. The cross used by the Knights Templar was the cross pattee, as shown below:

This is a Knight Templar wearing the cross pattee    wiki

CHRYSLER

Chrysler Corp. (1924-present)

Detroit, Michigan

This is a Chrysler radiator emblem (c1923/1924)     mjs
Size: 63mm wide 35mm high     MM: Unclear

In 1923, Walter Percy Chrysler was recruited by bankers to take over the running of the Maxwell Motor Corporation, which had merged with Chalmers and was in trouble. Walter Chrysler had previously been engaged to take over the Willys automobile business where he was impressed by a Willys Six car that was under development. Chrysler recruited the designers of the proposed Willys Six to continue to develop their car and installed them in the Chalmers plant in Detroit, where the Chalmers car was being phased out. The car was introduced at the Commodore Hotel in New York City in January 1924 as the Chrysler Six. It was a high performance, stylish, medium priced car, which was immediately successful and 32,000 had been sold by the end of the year, an industry record for first year sales.

The Chrysler Corporation was established and a new four-cylinder car introduced in 1925 and a luxury Imperial Six was added to the range in 1927. The Imperial was the name used for Chrysler's top-of-the-line product. By 1927 Chrysler was America's fourth highest selling automobile company. In 1928 Chrysler bought out Dodge and Fargo trucks, introduced the Plymouth and the De Soto, and became the third largest producer in America. Chrysler introduced the aerodynamically designed Airflow in 1934, which was a disaster. In 1937 Chrysler became conventionally styled again.

Chrysler strengthened its business again after World War II. The Chrysler Imperial remained Chrysler's prestige car line, although in 1955 the Imperial became a separate make.

Chrysler suffered badly in the 1970's. The company was returned to profit in the 1980's and acquired American Motors in 1987. But, along with General Motors, Chrysler suffered loss of business in the 1990's. Chrysler merged with Daimler-Benz in 1998 but was resold and became Chrysler Group LLC in 2007. Chrysler filed for bankruptcy in April 2009 and is now (as of 2013) a subsidiary company of Fiat of Italy.

The only commercial vehicles offered using the Chrysler name were 1/2-ton and 3/4-ton vans for export only between 1925 and 1928, and in 1926 a Chrysler taxicab was offered by a Paris company. In 1958 Chrysler built some amphibious trucks for the US Army and in the 1990's a series of Chrysler minivans was introduced. Several Chrysler companies, including Dodge, Fargo, Plymouth and De Soto produced a wide range of trucks and other commercial vehicles.

Emblems

The blue and white Chrysler Six radiator emblem shown above at the top of this post is a genuine, original emblem and is ultra rare.

It has a maker's mark on the back, although this is partly obscured and not easy to decipher. It is believed that this was a trial emblem made before the decision to go with the iconic Chrysler seal design and may have been used on the early prototype Chrysler Six cars made before the final production model was introduced in January 1924.

The now famous Chrysler seal emblem used on the first production Chrysler models was designed by Oliver Clark, who also designed the winged Viking helmet radiator cap used on early Chrysler cars, see example below:

This is a Chrysler seal emblem and winged radiator cap (1927)  sjb4photos

The Chrysler wax seal and ribbon logo is reputed to indicate a "seal of approval" or "seal of quality" and the lightning bolts within the seal design represent stylized "Zs" in tribute to Fred Zeder, who was chief engineer at Chrysler and largely responsible for the design of the original Chrysler Model B-70. 

The first Chrysler Model B-70 cars carried a gold plated, red enamel Chrysler seal radiator emblem with a blue enamel ribbon, see example below. This Chrysler radiator emblem is scarce.

This is a Chrysler Model B-70 radiator emblem (1924-1926)     mjs
Size: 52mm across seal    MM: Unknown

There were variations of this Chrysler radiator emblems with purple ribbons used on the Model B-70 and on some Model G-70 cars, see example below:

This is a Chrysler radiator emblem (c1924-1926)     mjs
Size: 52mm across seal    MM: Unknown

The following red, blue and white enamel Chrysler Four radiator emblem was used for a few months from June 1925 on early production models of the four-cylinder Chrysler Model F-58. This Chrysler radiator emblem is very rare.

This is a Chrysler Four Model F-58 radiator emblem (mid 1925)     dnc
Size: 52mm across seal    MM: Unknown

The following red and blue enamel Chrysler Four radiator emblem was used on later Model F-58 and Series 50 four-cylinder cars. This Chrysler radiator emblem is scarce.

This is a Chrysler Four radiator emblem (late 1925-mid 1927)     mjs
Size: 52mm across seal    MM: Unknown

The following red and blue enamel Chrysler Six radiator emblem was used on the Model G-70 and Series 60 six-cylinder cars. This Chrysler radiator emblem is scarce.

This is a Chrysler Six radiator emblem (mid 1925- late 1927)    mjs
Size: 52mm across seal    MM: None

The following all metal Chrysler radiator emblem was used on the Model E-80 and Series 80 Imperial six-cylinder cars. For early models, this emblem is German Silver plated, in later models the emblem is satin plated. This Chrysler radiator emblem is scarce.

This is a Chrysler Imperial radiator emblem (mid 1925- late 1927)    mjs
Size: 52mm across seal   MM: Fox

The following all metal Chrysler radiator emblem is a variation with a different lettering style:

This is a Chrysler Imperial radiator emblem (1925-1927)     mjs
Size: 52mm across seal    MM: None

Chrysler cars assembled in Canada used the same radiator emblems as used on USA models, except for the addition of the word "Canada", see example below:

This is a Canadian Chrysler radiator emblem (1925-1928)     dnc
Size: 52mm across seal    MM: Unknown

The following gold plated, red enamel Chrysler radiator emblem was used on some Model F-58 cars in 1926 and on Series 50, 60 and 70 cars in 1927:

This is a Chrysler radiator emblem (1926-1927)     mjs
Size: 52mm across seal    MM: None

This is a Canadian Chrysler radiator emblem (1926-1927)    mjs
Size: 52mm across seal    MM: Unknown

There was a change in Chrysler radiator emblem design from July 1927. The new design consisted of a small seal emblem mounted as a separate piece onto an enameled oval shaped base, which was finished in blue or purple enamel, see example below. This Chrysler radiator emblem was used on Series 72 six-cylinder cars from mid-1927 to mid-1928 and is scarce. 

This is a Chrysler radiator emblem (1927-1928)     mjs
Size: 52mm high 43mm wide    MM: Unknown (some AL Newman)

The following Chrysler radiator mblem shows the background texture under the enamel:

This is a Chrysler radiator emblem (1927-1928)      kmc
Size: 52mm high 43mm wide      MM: AL Newman

The Canadian Chrysler radiator emblem shown below has been restored and the background enamel was originally deep purple.

This is a Canadian Chrysler radiator emblem (1927-1928)      mjs
Size: 52mm high 43mm wide     MM: Day Nameplates

The following Chrysler radiator emblem design, with flat or curved bases shaped to fit the particular radiator curvature, was used on Series 72, 65 and 66 cars from 1927 to 1929. These Chrysler radiator emblems are scarce.

This is a Chrysler radiator emblem (1927-1929)    dnc
Size: 52mm high 43mm wide    MM: Unknown (some D L Auld (back) Burwood (seal)

Chrysler Series 75 cars had no radiator emblem for 1928-1929 but had very small black enamel seal emblems mounted top center of each headlight , see example below. This Chrysler headlight emblem is rare.

This is a Chrysler headlight emblem (1928-1929)     mjs
Size: 22mm across seal     MM: Burwood

The purple and red enamel, oval shaped Chrysler radiator emblem shown below has a different style of lettering for the word "Chrysler" in the seal compared to the oval shaped emblems shown above and was used on the CJ Six and Series 66 cars in 1930 and 1931 and is scarce.

This is a Chrysler radiator emblem (1930-1931)     mjs
Size: 52mm high 43mm wide    MM: D L Auld

The following black enamel Chrysler emblems were attached to the headlight bar on Chrysler Series 66, 70 and 77 cars. The Series 66 cars carried the oval radiator emblem shown earlier above. The Series 70 and 77 cars had no radiator emblem. These Chrysler headlight bar emblems are scarce.

This is a Chrysler Series 66 headlight bar emblem (1929-1930)     mjs
Size: 85mm wide 55mm high      MM: Fox

This is a Chrysler Series 70 headlight bar emblem (1929-1931)     mjs
Size: 85mm wide 53mm high    MM: Fox

This is a Chrysler Series 77 headlight bar emblem (1929-1930)     mjs
Size: 85mm wide 53mm high     MM: Fox

The following small, black enamel Chrysler radiator emblem was first used in mid-1930 on the Series CD Eight and continued to be used on the Series CM Six and Deluxe CD Series Eight until late 1931, then on all models except the Chrysler Imperial in 1932 and 1933, and finally on the Series CA/CB Six through 1934. 

This is a Chrysler radiator emblem (1930-1934)     mjs
Size: 28mm across seal   MM: Fox

This shows the small Chrysler emblem on the radiator grille (1931)    ms 

The Chrysler Imperial "L" and Series Imperial Six cars sold in 1929 and 1930 did not carry a radiator emblem but did have a black enamel emblem attached to the center of the steel panel covering the fuel tank at the rear of the car. There are two versions of this Imperial emblem, see examples below. These Chrysler Imperial emblems are both rare.

This is a Chrysler Imperial fuel tank cover emblem (c1929)     mjs
Size: 55mm high 42mm wide    MM: Fox

This is a Chrysler Imperial fuel tank cover emblem (1929-1930)     mjs
Size: 53mm high 42mm wide    MM: Unknown

The following black enamel Chrysler Imperial emblem was used on the radiator from 1930 to 1936. This Chrysler Imperial radiator emblem is rare. But, beware, as there are good reproductions of this emblem.

This is a Chrysler Imperial radiator emblem (1930-1933)     mjs
Size: 47mm high 34mm wide    MM: None

This shows the Chrysler Imperial emblem on the radiator grille (1931)    ms

The following wide oval, red Chrysler emblem was displayed on the luggage rack of all Chrysler models with the luggage rack. This Chrysler emblem is scarce.

This is a Chrysler luggage rack emblem (1932-1935)     dnc
Size: 99mm wide 34mm high      MM: Fox

A smaller version of the Chrysler emblem shown above was displayed on side mounted spare wheel covers on Chrysler cars with this feature, see example below. This Chrysler emblem is scarce.

This is a Chrysler spare wheel cover emblem (1932-1934)     mjs
Size: 67mm wide 22mm high     MM: Fox

Chrysler cars in the 1930's had a small emblem covering the crank hole with the number "6" or "8" for six-cylinder and eight-cylinder models respectively, These crank hole cover emblems were finished in black enamel in 1933 only for the six and in 1932-1933 for the eight, see example below:

This is a Chrysler Six crank hole cover emblem (1933)    kmc

This is a Chrysler Eight crank hole cover emblem (1932-1933)   ms

The following Chrysler emblem, with a small red and black enamel Chrysler seal attached to a black enamel shield-shaped base, was displayed on the radiator grille on Chrysler Airflow models throughout 1934. There are two sizes of this emblem, see sizes noted below the emblem shown below, both of which are scarce. This emblem is sharply curved outwards at the top to fit the cast ornament at the top of the radiator grille, see photo later below the emblem:

This is a Chrysler Airflow radiator grille emblem (1934)    mjs
Size: 105mm high 40mm wide     MM: Fox
              101mm high 39mm wide     MM: Fox       

This shows the Chrysler radiator emblem seated under a cast grille ornament  ms

A much smaller variation of the above radiator grille emblem was used on Chrysler Airstream Series C6 Six and CZ Eight cars in 1935, see example below. The Chrysler Airstream emblem shown is from an export model and is inscribed "USA" on the seal emblem. US domestic models had the same emblem without "USA" inscribed. These Chrysler Airsteam radiator emblems are scarce.

This is a Chrysler Airstream radiator grille emblem (1935)    dnc
Size: 76mm high 37mm wide   MM: Fox

This shows the Chrysler Airsteam emblem mounted on the radiator grille (1935)    ms

There is an elongated version of this emblem with a black enamel Chrysler seal, which was used on all Chrysler Airflow models in 1935, see example below. This Chrysler emblem is also scarce. 

                                                                                 

This is a Chrysler Airflow radiator grille emblem (1935)    kmc
Size: 86mm high 38mm wide      MM: Fox

The following photo shows a variation of the Chrysler Airflow emblem. This example has a different back plate and a smaller seal emblem. I do not know when this Chrysler Airflow emblem was used. If you can identify this emblem, please let me know, in order to up date this post.

                                                                                

This is a Chrysler Airflow emblem (c1934-1935)     kmc
Size: 89mm high 48mm wide

The Chrysler radiator grille emblem design was changed in 1936 for all Airstream and Airflow models. The new emblem had the red and black enamel Chrysler seal attached to a purple enamel, diamond-shaped base, see example below. 

This is a Chrysler Airsteam/Airflow radiator grille emblem (1936)     mjs
Size: 86mm wide 50mm high     MM: Fox

There is also a sharply bent version of this emblem to fit a vee-shaped radiator grille, see export model example below:

This is a vee-shaped Chrysler Airsteam/Airflow radiator grille emblem (1936)    mjs
Size: 85mm wide 53mm high      MM: Fox

The following large winged seal Chrysler emblem was mounted on the trunk lid on various models in 1936 and 1937:

This is a Chrysler trunk emblem (1936-1937)      mjs
Size: 222mm wide 41mm high      MM: Fox

There was also a larger version of this winged seal Chrysler trunk emblem used on Airstream and Airflow models in 1936 and on all Chrysler models except the Custom Imperial CW in 1937, see example below:

This is a Chrysler trunk emblem (1936-1937)     mjs
Size: 305mm wide 60mm high     MM: Fox

The following photo shows the seal emblem used on the larger Chrysler trunk emblem shown above:

This is a Chrysler seal emblem used in the larger emblem (1936-1937)   mjs
Size: 52mm across seal    MM: Fox

There was a new Chrysler hood design for 1937 and 1938 with a "Chrysler" script displayed on the left side of the radiator grille top when facing the grille and a model name script displayed on the right side, see example below of a Chrysler Royal model:

This shows the "Chrysler Royal" hood scripts (1937-1938)     ms
Size: "Chrysler" 108mm wide   "Royal" 85mm wide

This is the Chrysler Royal trunk emblem (1937)     ms
Size: 222mm wide 41mm high

The Chrysler trunk emblem was changed for all models for 1938, see example below:

This is a Chrysler trunk emblem (1938)     dnc
Size: 233mm wide 58mm high     MM: Fox

The following pressed metal emblem was fitted to the center of the front bumper, possibly on export Chrysler Royal models and other domestic models in 1938:

This is a Chrysler front bumper emblem used on some export models (1938)    dnc
Size: 51mm wide across seal    MM: Fox

The following solid metal, red painted Chrysler emblem is a front bumper emblem most likely used on domestic US upmarket models in 1938. This Chrysler bumper emblem is scarce.

This is believed to be a Chrysler front bumper emblem (1938)     mjs
Size: 52mm wide across seal    MM: Robbins

The Chrysler Eight emblem shown below is an extremely rare mystery. It is finished in blue enamel and has an unusual but distinctive design. I have been unable to identify when or how this Chrysler emblem was used. It is reminiscent of the late 1930's in style and has the same form of the "Chrysler" lettering and the same single vertical and three horizontal line design as found on the painted, circular banjo steering wheel button emblem used by Chrysler in 1937. This suggests a 1937 or 1938 date for this unusual enamel finished Chrysler emblem. If you have any further information about this emblem, please let me know in order to update this post.

This is a Chrysler Eight emblem (dates unknown, possibly 1937/1938)     mjs
Size: 70mm high 48mm wide      MM: Unknown

This poor photo shows the Chrysler 1937 horn button design

New Chrysler emblem designs appeared in 1939, as detailed below.

Chrysler Royal Series C2 Six and Windsor models had the following blue enamel Chrysler emblem mounted on the right front side panel above the grille when facing the front of the car.

This shows the Chrysler Royal/Windsor grille panel emblem (1939)  steve brown

This is a Chrysler Royal/Windsor grille panel emblem and a later trunk emblem (1939)     mjs
Size: 163mm wide 63mm high     MM: Fox

The "Royal" script shown earlier in the photo of a 1937-1938 Chrysler Royal hood was also displayed on both sides of the hood just behind the radiator grille on Chrysler Royal models in 1939. Windsor models had an additional "Windsor" script located just behind the "Royal" script.

The following Chrysler seal emblem with a blue enamel background was mounted on the trunk on early 1939 Chrysler Royal and Windsor production models but these were replaced later in 1939 by the blue enamel Chrysler grille panel emblem shown above.

This is a Chrysler Royal/Windsor trunk emblem (early 1939)     mjs
Size: 73mm diameter   MM: Ross-AD

The following smaller Chrysler emblem with a blue enamel background was used as the horn button emblem for Chrysler Royal and Windsor models in 1939.

This is a Chrysler Royal/Windsor horn button emblem (1939)      mjs
Size: 52mm diameter    MM: Ross-AD

The following very small Chrysler emblem with a blue enamel background was used on the glove box lid of both Royal and Windsor models in 1939.

This is a Chrysler Royal/Windsor glove box lid emblem (1939)    mjs
Size: 82mm wide 34mm high    MM: None

Other 1939 Chrysler models displayed the same emblem designs but with different color backgrounds. The following Chrysler emblems finished in red enamel were used for Chrysler Imperial, New Yorker and Saratoga models. Chrysler New Yorker and Saratoga emblems are scarce.

This is a Chrysler Imperial/New Yorker/Saratoga grille panel emblem and later trunk emblem (1939)  mjs
Size: 163mm wide 63mm high    MM: Unknown (probably Fox)

This is a Chrysler Imperial/New Yorker/Saratoga trunk emblem (early 1939)   dnc
Size: 73mm diameter    MM: Fox

This is a Chrysler Imperial/New Yorker/Saratoga horn button emblem (1939)  mjs
Size: 52mm diameter   MM: Fox

This is a Chrysler Imperial glove box lid emblem (1939)     mjs
Size: 82mm wide 34mm high    MM: None

This is a Chrysler Saratoga glove box lid emblem (1939)    ms
Size: 82mm wide 34mm high    MM: None

There is a similar glove box emblem in red enamel for the 1939 Chrysler New Yorker model.

The following Chrysler emblems finished in purple enamel were used for the 1939 Chrysler Custom Imperial model. These Chrysler Custom Imperial emblems are scarce.

This is a Chrysler Custom Imperial grille panel and later trunk emblem (1939)    mjs
Size: 163mm wide 63mm high     MM: Fox

The following Chrysler Custom Imperial emblem was displayed on the trunk and on the spare wheel cover panel where fitted:

This is a Chrysler Custom Imperial trunk emblem (early 1939)    mjs
Size: 73mm diameter    MM: Ross-AD

There was also a Chrysler Custom Imperial horn button emblem similar to those shown earlier but with a purple enamel background.

There was a new set of Chrysler emblems for 1940 consisting of a small Chrysler seal emblem on a column shaped backing plate mounted on the nose of the panel above the radiator grille, a painted Chrysler script emblem displaying the model name on the side of the hood and an emblem similar to the hood nose emblem but with a Chrysler script across the top on the trunk lid, see examples shown below on a 1940 Chrysler Windsor. These Chrysler emblems are scarce.

This is a Chrysler Windsor (1940)     ms

This is a Chrysler Windsor nose panel emblem (1940)     ms
Size: 145mm high 47mm wide    MM: Robbins (base)

This is an incorrectly painted Chrysler Windsor hood side emblem (1940)     ms
Size: 157mm wide 40mm high      MM: Unknown

This is a Chrysler Windsor trunk emblem (1940)     ms
Size: 195mm wide 145mm high    MM: D L Auld

The Windsor hood side emblem shown above has been restored in the wrong color. The factory finish on all Windsor and Royal models for 1940 was blue, see example below:

This is a Chrysler Windsor hood side emblem (1940)     mjs
Size: 157mm wide 40mm high     MM: None

Other Chrysler models in 1940 carried the same array of emblems but with the appropriately block letter named hood side emblem for each model, finished in blue paint for the Royal and in red paint for the Traveler, New Yorker, Saratoga and Imperial, see example shown below. These Chrysler hood side emblems are scarce. 

This is a Chrysler Traveler hood side emblem (1940)     dnc
Size: 157mm wide 40mm high    MM: None

The following are examples of 1940 Chrysler horn button emblems. These Chrysler horn button emblems are rare.

This is a Chrysler Royal/Windsor horn button emblem (1940)      mjs
Size: 63mm diameter    MM: Fox

This is a Chrysler Traveler/New Yorker/Saratoga horn button emblem (1940)    mjs
Size: 63mm diameter    MM: Fox 

This is a Chrysler Imperial horn button emblem (1940)    dnc
Size: 63mm diameter   MM: Fox

Chrysler 1940 models also displayed a small, named column emblem on the dash below the radio blank plate, see some examples below. These Chrysler dash emblems were also used on some 1941 models and are scarce. Small "Chrysler" scripts were mounted above the radio blank plate (not shown).

This is a Chrysler Imperial dash emblem (1940)     mjs
Size: 41mm wide 32mm high     MM: Fox

This is a Chrysler Royal dash emblem (1940)     mjs
Size: 37mm high  33mm wide    MM: Fox

There was yet another change in Chrysler emblem designs for the 1941 model year. The new Chrysler nose emblem is similar to the 1940 trunk emblem with the Chrysler script across the upper part of the emblem, the trunk emblem advertises the new "fluid drive" system and the named hood side emblems are replaced by very small model name scripts (not shown here), see examples below:

This is a Chrysler hood emblem (1941)     ms
Size: Unknown     MM: Unknown

This is a Chrysler trunk emblem (1941)     ms
Size: 216mm wide 142mm high    MM: D L Auld

There was a variation of the trunk emblem for the Chrysler Town and Country "woody" wagon in 1941, which was continued into 1942, see example below:

This is a Chrysler Town & Country wagon trunk emblem (1941-1942)      ms
216mm wide 82mm high     MM: D L Auld

On most 1941-1942 Chrysler models there were no small column dash emblems but some models, the Chrysler New Yorker model, for example, displayed the small, named glove box emblem previously used in 1939, see earlier photos. 

There were also small Chrysler crown emblems located in the center of the steering wheel and on the top of the radio, see photos below:

This is a Chrysler Windsor Club Coupe steering wheel emblem (1942)   hemmings

This is a Chrysler steering wheel emblem (1942)   kmc

This is a Chrysler Windsor Club Coupe radio emblem (1942)  hemmings

This is a Chrysler radio emblem (1941-1942)      mjs
Size: 39mm wide 27mm high    MM: Unknown

The special 1941 Chrysler Crown Imperial Thunderbolt model carried a unique set of emblems, see examples below. These 1941 Chrysler Crown Imperial emblems are very rare.

This is a Chrysler Crown Imperial hood emblem (1941)     ms
Size: Unknown   MM: Unknown

This is a Chrysler Crown Imperial trunk emblem (1941)       ms
Size: Unknown    MM: Unknown

Interior of Chrysler Crown Imperial showing location of glove box emblems (1941)   ms

This is a Chrysler Crown Imperial glove box emblem (1941)    ms
Size: Unknown     MM: Unknown

There was another change in the hood and trunk emblem designs for the 1942 model year, see examples shown below. There was no production in 1943 to 1945 due to the Second World War but production resumed in 1946 and the same emblems shown below continued in use from 1946 to 1948.

This is a Chrysler hood emblem (1942 and 1946-1948)     jill reger
Size: c190mm wide 145mm high    MM: Unknown (probably Fox)

This is a Chrysler trunk emblem (1942 and 1946-1948)     mjs
Size: 195mm wide 145mm high    MM: Fox

Chrysler models for 1946-1948 also carried painted script emblems displaying the model names on the side panels below the hood, similar to the hood side emblems used in 1940 but using script lettering, see examples below:

This is a Chrysler Royal hood side emblem (1946-1948)     mjs
Size: 184mm wide 40mm high    MM: None

This is a Chrysler Windsor hood side emblem (1946-1948)     mjs
Size: 184mm wide 40mm high      MM: None

The following small Chrysler Fluid Drive emblem was used as a horn button emblem in 1946-1948:

This is a Chrysler horn button emblem (1946-1948)     mjs
Size: 69mm wide 30mm high     MM: Unknown

There was a complete change in Chrysler emblem design for 1949, with a circular, plastic emblem containing the Chrysler seal emblem in the center located on the front of the hood just above the radiator grille and a "Chrysler" script above, see example below:

This is a Chrysler hood emblem (1949)     jill reger
Size: Unknown

There was a further change in hood emblem design for the Chrysler New Yorker, Saratoga, Imperial, Royal and Windsor models in 1950, see below. Other Chrysler models just carried a "Chrysler" script across the front of the hood above the radiator grille. The Chrysler model name was displayed on a script located on the side panels behind the front wheels and a "Chrysler" script was located on the trunk lid.

This is a Chrysler hood emblem (1950)     mjs
Size: 278mm wide 90mm high    MM: DCPD

I am most grateful to Dennis Nielsen for his valuable advice on the dates of use of Chrysler emblems. Any errors in my interpretation of this advice is entirely down to me.