July 26, 2019


Bour-Davis Motor Car Co. (1916-1917)

Detroit, Michigan

Shadbourne Bros. Co. (1918)

Frankfort, Indiana

Louisiana Motor Car Co. (1919-1922)

Shreveport. Louisiana

This is a Bour-Davis radiator emblem (1916-1917)    sam
Size: 98mm wide 32mm high    MM: Unknown

The Bour-Davis was an assembled car using a six-cylinder Continental engine with a distinctive appearance resulting from a radiator slanting at the same angle as the windshield and the rear of the body. The Bour-Davis was first built in Detroit but by 1918 the Shadbourne Brothers Company had taken over the Bour-Davis business (see Shad-Wyck) and a few were built in their Frankfort plant in Indiana.

In 1919 the Bour-Davis became part of the Louisiana Motor Car Company with a factory in Cedar Grove. The Bour-Davis now had its radiator placed slightly ahead of the front axle and a higher hood but was otherwise the same car as before. Production of the Bour-Davis was underway again in 1920 with plans for expansion but the postwar recession hit the industry hard and the Bour-Davis was finished by 1922.


Bour-Davis advertisements for 1916 show a wide emblem design with a hyphen between "Bour" and "Davis". There is also an illustration of a Bour-Davis car, which appears to show a very wide radiator emblem, presumably the emblem shown on the advertisement, although the detail is not clear enough to confirm this, see example below:

This is a Bour-Davis ad showing a wide emblem (1916)   ms

However, I have never seen such a wide Bour-Davis radiator emblem and the same wide emblem design appears on a 1922 promotional booklet for a Bour-Davis Model 21S, which actually carried a different emblem. I suspect that the wide Bour-Davis emblem design was used as a logo design but may not have been used on a Bour-Davis car. If, however, you have details of a wide Bour-Davis radiator emblem, please let me know, in order to update this post.

The Bour-Davis radiator emblem shown below is an original emblem used on one of only eighteen Bour-Davis cars built by the Shadbourne Brothers in Frankfort, Indiana in 1918. This emblem is ultra rare.

This is a radiator emblem for a Bour-Davis built in Frankfort (1918)     mjs
Size: 102mm wide 37mm high   MM: Unknown

This Bour-Davis radiator emblem does not show a hyphen between "Bour" and "Davis" and appears to shows an earlier emblem design in the center surrounded by a red enamel band showing the Frankfort, Indiana factory location.

For this reason, I suspect that the red and white enamel radiator emblem shown above at the top of this post is the emblem used for the Bour-Davis built in Detroit before the move to Frankfort. This Bour-Davis radiator emblem does not have a hyphen between "Bour" and "Davis" and is very rare.

The red and white enamel Bour-Davis with a hyphen between "Bour" and "Davis" shown below is believed to have been used after 1918, when the factory was moved to Shreveport in Louisiana. This Bour-Davis radiator emblem is rare.

This is a Bour-Davis radiator emblem (1919-1922)      mjs
Size: 98mm wide 33mm high    MM: None

do not know the dates of use of the unusual blue and white enamel Bour-Davis radiator emblem shown below, which has the hyphen in the name. This Bour-Davis radiator emblem is very rare. If you have further details, please let me know, in order to update this post.

This is a Bour-Davis radiator emblem (dates unknown, probably after 1918)    sam
Size: 90mm wide 33mm high    MM: Unknown

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