Motor Car Manufacturing Co. (1912-1916)
Pathfinder Automobile Co. (1916-1917)
|This is a Pathfinder radiator emblem (1912-1913) mjs|
Size: 193mm wide 40mm high MM: Unknown
The Pathfinder began as a 40 hp four-cylinder automobile offered in a variety of body styles, including a lavish Martha Washington Coach style. The Pathfinder was distinguished by its appearance and bright color schemes.
The Pathfinder was a good car and received a certificate of performance in 1912 by the Royal Automobile Club of England. Also in 1912, a Pathfinder was driven over 10,000 miles around America without a problem and, as a result, the Pathfinder was chosen by the US Office of Public Roads and the AAA for highway survey work.
A six-cylinder model was introduced for the 1914 model year and the company announced that sales were up by about 30% over the previous year and that most sales were for the six. Plans were announced for a big increase in production for 1915 and that six-cylinder cars only would be made.
A six-cylinder Pathfinder with a curved, vee-shaped radiator appeared in 1915, including a seven-passenger Daniel Boone touring model. The company name was changed to the Pathfinder Automobile Company in 1916 and a model powered by a 12-cylinder engine was introduced called "Pathfinder the Great, King of the Twelves". Material shortages during the First World War caused problems and the Pathfinder was finished before the end of 1917.
A 3/4-ton Pathfinder delivery van was introduced in 1913 and this was followed by a 1-ton unit, a number of which were sold overseas but they were not successful in America. Pathfinder delivery van production ceased in 1914.
|This is a Pathfinder ad showing the arrow shaped radiator emblem (1912) ms|
There was a larger version of this Pathfinder emblem, possibly as large as 260mm wide, but I cannot confirm this. I do not have a good photo of the larger Pathfinder arrow shaped radiator emblem. If you have details and a photo of this emblem, please let me know in order to update this post.
Advertisements for the Pathfinder 40 in 1913 show the arrow shaped emblem but with the words "THE PATHFINDER 40" along the arrow, see example below.
|This is an ad showing the "THE PATHFINDER 40" arrow (1913) ms|
There were promotional advertising pins showing this emblem, see example below:
|This is a Pathfinder 40 advertising pin (1913) tbc|
I have not seen a radiator emblem with this design, but, if it does exist it would be extremely rare.
In late 1914, the Pathfinder radiator emblem was changed to an impressive metal emblem depicting the frontiersman, Daniel Boone wearing a coonskin hat above a Pathfinder car and a horse drawn wagon and with the word "Pathfinder" finished in white enamel, see example below:
|This is a Pathfinder radiator emblem (1914-1916) mjs|
Size: 88mm wide 83mm high MM: Bastian Bros
This Pathfinder radiator emblem is much sought after by collectors and is very rare. It was sometimes attached to a specially prepared mount on the radiator filler neck at the top of the radiator shell and sometimes attached to the radiator core.
Even more strangely, there are Daniel Boone Pathfinder emblems attached to the radiator shell with a blank panel in the bottom without the "Pathfinder" name, see example below:
|This is a Pathfinder radiator emblem on a radiator with a blank name panel (c1915) mjs|
In this form, there is not enough depth remaining to insert the "Pathfinder" name panel. There are examples of this variation of the emblem with a varnished card displaying the "Pathfinder" name, see example below. The emblem collector and restorer, John Webster, claimed that this type of emblem was actually used on Pathfinder cars and Harry Pulfer wrote in his notes "What's in a Name" that Pathfinder was "the only emblem I know that used a paper slip to carry the name". This sounds most unlikely and I cannot confirm this.
|This is a Pathfinder radiator emblem with a varnished name card (c1915) ms|
Size: 88mm wide 83mm high MM: Bastian Bros
|This is a curved Pathfinder radiator emblem without an enamel finished nameplate (c1915) chw|
Size: 86mm wide 81mmm high MM: Bastian Bros
There was a different Pathfinder radiator emblem in use at about the same time as the Daniel Boone emblem and was most likely used on other Pathfinder models. This Pathfinder radiator emblem is a simple rectangular emblem very similar to the base part of the Daniel Boone emblem with the "Pathfinder" name finished in white enamel, see example below. This Pathfinder radiator emblem is rare.
|This is a Pathfinder radiator emblem (c1914-1916) mjs|
Size: 89mm wide 25mm high MM: Noble
This Pathfinder radiator emblem shown above was attached to the radiator by being wrapped around the radiator filler neck, see original example below. The emblem shown above has since been straightened and re-enameled. As this emblem could be made to fit around the radiator filler neck without damage to the enamel, I cannot understand why the Daniel Boone Pathfinder emblem discussed earlier could not have been made as a single piece.
|This is a Pathfinder radiator emblem attached to the radiator filler neck (1915) sam|
The same emblem may have also been used flat and attached to the front of the radiator tank top but I cannot confirm this.
This Pathfinder radiator emblem has also been seen finished in black and white enamel, see example below. This Pathfinder emblem must have been used flat against the radiator tank top and is very rare.
|This is a fully enameled Pathfinder radiator emblem (c1915-1916) sam|
Size: 89mm wide 25mm high MM: Unknown
The black and white enameled Pathfinder radiator emblem shown above is believed to be original but reproductions of this emblem have been seen with a flat back and no maker's mark.
|This is a Pathfinder ad showing a new logo script (1916) Motor World|
The photo below shows a Pathfinder sign on the wall of the Pathfinder factory in 1916, which has the appearance of a possible radiator emblem design using the new logo script:
|This sign was displayed on the wall of the Pathfinder factory (1916) ms|
|This is a Pathfinder 12 ad showing a potential new radiator emblem (1917) The Bulb Horn|
I do not know, if any of these possible emblem designs was ever used on a Pathfinder twelve-cylinder car. If you have further details, please let me know in order to update this post. Any such Pathfinder radiator emblems would be extremely rare.
The following plate uses a different form of "Pathfinder" script compared to the scripts shown above and appears to be cut from a larger plate. If you can identify where this Pathfinder plate was used, please let me know, in order to update this post.
|This appears to be a Pathfinder nameplate (dates unknown) kmc|
Size: 83mm wide 25mm high