Parry Auto Co. (1910)
Motor Car Manufacturing Co. (1911-1912)
|This is a Parry radiator script (1910) mjs|
Size: 293mm wide
Parry established the Parry Auto Company in 1909 and started a major advertising campaign based on the "Parry Idea" to produce 5,000 cars for 1910 and with the aim to become "the largest auto business in the world".
About 900 Parry cars were sold in 1910. Production figures for the New Parry are not known but are likely to have been modest at best.
|This is a Parry carriage nameplate (c1900) mjs|
Size: 77mm wide 22mm high
|This is a Parry carriage nameplate (c1905) ms|
|Parry Model 40 touring showing radiator script (1910) ms|
|Close up showing the Parry radiator script (1910)|
|This close up shows the decoration on the letter "A" of an original Parry script mjs|
The Parry motor car also displayed the Parry name on the sill plates and on a small serial plate attached to the dash board, see examples below:
|This is a Parry step plate (1910) pwc|
|This is a Parry serial plate (1910) pwc|
The Parry Auto Company hub cap also displayed the Parry name but not in the form of the Parry script logo, see example below:
|This is a Parry hub emblem (1910) dkc|
|New Parry Model 37 advertisement showing no radiator emblem (early 1911) ms|
|This is a New Parry ad showing the original Parry script logo (March 1911) The Horseless Age|
By September 1911, a New Parry emblem was shown in advertisements for the 1912 model year, see example below:
|This is a New Parry ad showing the new emblem (Sept 1911) The Horseless Age|
The New Parry radiator emblem used for the 1912 model year was finished in black and white enamel, see example below. This New Parry radiator emblem is extremely rare.