Acme Motor Car Co. (1903-1911)
|This is an original Acme radiator script (c1906-1908) sam|
Size: 338mm wide
James C Reber was a bicycle manufacturer when he decided to produce motor cars. He made and sold a few Reber cars and in July 1903, he established the Acme Motor Car Company. The first cars sold were 16 hp two-cylinder touring cars but were still called Reber. The car name was changed to Acme for the 1904 model year, although the car itself was still the Reber.
The Acme Motor Car Company did use a logo but there were several changes in the logo over the years. Initially, the car was called "Acme" and the Acme brochure for 1905 shows an Acme script logo on the cover, see below:
|Acme brochure cover showing logo (1905) sfam|
A very similar logo was used in Acme advertisements in 1906, see example below:
|This is an Acme advertisement showing an "Acme" logo (1906) ms|
|Acme car showing the "Acme" radiator script (c1905) tom|
The logo changed to "The Acme" later in 1906 and continued to be used until early 1908 on some Acme models, see examples below.
The original photo of an Acme car with a brass "The Acme" radiator script shown below has the annotation "ca 1906" on the back of the photo:
|This is an Acme car displaying "The Acme" radiator script (c1906) dpl|
The original photo below shows an Acme car taking part in the Savannah Races in March 1908:
|Acme car showing the "The Acme" radiator script (March 1908) ms|
The "The Acme" radiator script shown above at the top of this post is original and is very rare.
The first Acme radiator emblem was a circular emblem and appeared in 1908, see examples below.
The original photo below shows an Acme car taken at Brighton Beach in September 1908:
|Acme car showing a circular radiator emblem (September 1908) dpl|
The circular Acme radiator emblem is also seen in original photos taken in 1909.
|Acme car showing a circular radiator emblem (June 1909) hfrc|
The original photo below shows an Acme car at the Brighton Beach Races in August 1909:
|Acme car showing circular radiator emblem (August 1909) dpl|
The resolution and quality of early photos are often not good enough to confirm the detailed design of the emblem. However, very high resolution scans of original photos of Acme cars taken in 1908 and 1909 show clearly that the Acme radiator emblem displays "The Acme" script logo, Two of the clearest examples are shown below:
|This is a close up of the Acme radiator emblem (1909) dpl|
|This is a close-up of the Acme radiator emblem (c1909) dpl|
This Acme radiator emblem design is the same as the circular script logo illustrated on the cover of Acme brochures for 1909 and 1910, see below:
|This is the Acme logo from an Acme brochure (1909) hfrc|
This radiator emblem was used on Acme cars from the latter part of 1908 through to early 1910. I assume that this Acme radiator emblem was finished in enamel but the actual size and colors are unknown. Original Acme radiator emblems with this design, if they can be found, would be ultra rare.
The following original photo shows a 1910 Acme with a radiator emblem of a different shape:
|This is an Acme car showing a faceted radiator emblem (1910) dpl|
|This is a close up showing the radiator emblem (1910) dpl|
The radiator emblem shown above was a red and blue enamel octagonal-shaped emblem with "S.G.V." across the center, see example below. This is the radiator emblem for the Acme Model S.G.V. introduced in 1910 and is extremely rare. This was the final Acme Motor Car Company radiator emblem before the company became the SGV Company in 1911.
|This is an Acme SGV Model radiator emblem (1910-1911) mjs|
Size: 51mm wide 51mm high MM: Keil
The following emblem is the Acme SGV Model hub emblem. This Acme hub emblem is very rare.
|Acme emblem mjs|
Size: 63mm diameter MM: Greenduck
I have always doubted that this emblem was from an Acme Motor Car Company car, because the eagle and wreath logo used in the emblem does not appear in any advertisements or brochures produced by the Acme Motor Car Company.
|This Acme emblem is clearly related to the emblem shown above sam|
Size: 77mm high 55mm wide MM: Unknown
A recently completed detailed search of US trademarks (July 2018) has revealed that the eagle and wreath trademark was registered by the National-Acme Manufacturing Company of Cleveland, Ohio, makers of screw machines and slotting machines, in May 1908, see registration detail below:
|This is the National-Acme Mfg Co. registration for the eagle & wreath trademark (1908) ms|
The circular Acme emblem with the eagle and wreath trademark was itself registered by the National-Acme Manufacturing Company in December 1913 as a trademark for metal-working and automatic multiple-spindle screw-machines, see below:
|This is the National-Acme Mfg Co.registration for the circular eagle & wreath emblem (1913) ms|
The close-up view below of the circular emblem trademark registered by the National-Acme Manufacturing Company shows that it is identical to the emblem shown earlier and thus confirms without doubt that this emblem was not used by the Acme Motor Car Company.