February 05, 2022

WHITE PRINCE

Moon Motor Car Co. (1929)

St. Louis, Missouri


This is a White Prince radiator emblem (1929)     mjs
Size: 59mm high 50mm wide    MM: D L Auld

The Moon Motor Car Company introduced the White Prince in January 1929 with an advertising campaign which used illustrations of H.R.H. the Prince of Wales and the fleur-de-lis crest of the Prince. Following objections from the British Royal Family, the White Prince did not go into production and was renamed the Windsor (see Windsor).

Emblem

The black, white, blue and gold enamel White Prince radiator emblem shown above is believed to be one of three sample White Prince radiator emblems made for the Moon Motor Car Company by D L Auld and is ultra rare. 



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