Traffic Motor Truck Corp.
Traffic Motors
St. Louis, Missouri (1918-1929)
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This is a Traffic truck emblem (1920's) mjs
Size: 195mm wide MM: None |
The Traffic was a conventional assembled truck powered by a four-cylinder Continental engine and was claimed by Traffic to be "The lowest priced 4000 lb capacity truck in the world".
Pre-1925 models had an unusual feature in that the chassis frame side members were joined at front and rear by semi-circular members of the same channel steel section with the front cross member serving as a bumper. In 1925, new Traffic models were introduced in which the curved chassis members were abandoned. These trucks were offered in 1-1/2-ton, 2-ton and 3-ton capacity sizes. A six-cylinder model was offered in 1929, the last year of production of the Traffic.
Emblems
Throughout the life of the Traffic truck, the Traffic truck had a cast iron radiator with the "Traffic" name cast into the ribbed radiator tank top, see examples shown below:
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| Traffic truck radiator & emblem (1919) wiki |
The following original photo shows a Traffic truck in 1921. However, the truck may be earlier. The radiator cannot be seen but a "Traffic" nameplate is displayed on the main chassis frame member, see close up shown later below.
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| Traffic truck with chassis frame nameplate (1921) stlmag |
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| Close up showing Traffic chassis frame nameplate (1921) |
The following is a painted, pressed metal Traffic nameplate very similar to the chassis frame nameplate shown above, although I cannot confirm the date of use. This pressed metal Traffic nameplate is rare.
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This is a Traffic nameplate (dates uncertain) ms
Size: 180mm wide 65mm high |
The painted cast aluminum Traffic emblem shown above at the top of this post and again below is seen in early emblem collections and is clearly original but I cannot confirm when or where it was displayed:
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This is a Traffic truck emblem (1920's) mjs
Size: 195mm wide MM: None |
There is also a brass version of this Traffic emblem, see example below:
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This is a Traffic truck emblem (1920's) lktec
Size: 200mm wide 55mm high |
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