WINDSOR

Moon Motor Car Co. (1929-1930)

Windsor Corp.

St. Louis, Missouri

This is the first Windsor radiator emblem (1929)     mjs
Size: 59mm high 50mm wide  MM: Unknown (likely D L Auld)

The Moon Motor Car Company (see Moon) was already in trouble when it set up a subsidiary, called the Windsor Corporation, to take over the production and sales of the new Windsor line from 1929. 

Initially, the new car was to be called the White Prince of Windsor (see White Prince) with pictures of HRH the Prince of Wales and the fleur-de-lis included in the advertising, see marketing leaflet shown below:

The White Prince of Windsor (c1929)  cbc

When Buckingham Palace in London objected to this, the emphasis was put onto "Windsor" and the first eight-cylinder models introduced in January 1929 were presented as "Windsor" White Prince models and the fleur-de-lis emblem was retained, see marketing leaflet shown below:

Windsor..White Prince Models (c1929)   cbc

However, this was also objected to and, later in 1929, the decision was made to drop the connection with HRH the Prince of Wales.

The Windsor was a smart looking automobile and Moon used "America's Smartest Motor Car" as their slogan. 

The Windsor was available in a variety of body styles powered either by 88 hp straight-eight engines or 66 hp six-cylinder engines. From April 1929 all cars built by the Moon Motor Car Company were named Windsor. Some models named the Windsor-Aerotype were produced for export to South America in 1929.

Production of the Windsor was discontinued in 1930, following a disastrous deal with New Era Motors, Inc. to build the Ruxton (see Ruxton).

Emblems

The black, white, blue and gold enamel Windsor radiator emblem shown above at the top of this post and again below has gold colored jewels on the crown and is believed to have been the first Windsor radiator emblem, as it uses exactly the same design and colors as the "White Prince" radiator emblem. This Windsor radiator emblem is very rare. 

This is the first Windsor radiator emblem (1929)    mjs
Size: 59mm high 50mm wide  MM: Unknown (likely D L Auld)

The Windsor radiator emblem shown below has the same design as the Windsor emblem shown above but has red colored jewels in place of gold jewels on the crown. This Windsor radiator emblem is rare. It is possible that these radiator emblems were used on different Windsor models but I cannot confirm this.

This is a variety of the Windsor radiator emblem with red jewels (1929)    mjs
Size: 59mm high 50mm wide   MM: Unknown (poss D L Auld)

Following objections from the British Royal household, a new Windsor radiator emblem design was developed by Moon engineer Al Korte, see his preliminary rendering shown below:

Korte's Windsor emblem rendering  cbc

The Korte emblem design was approved and the emblem was changed to the black, white and green enamel Windsor radiator emblem shown below. This Windsor radiator emblem is scarce.

This is the final version of the Windsor radiator emblem (1929-1930)     mjs
Size: 59mm high 50mm wide    MM: Unknown (poss D L Auld)

A few Windsor-Aerotype models were produced for export to South America in 1929 and carried a new Aerotype radiator emblem, which did not show the "Windsor" name but did included a crown and the fleur-de-lis heraldic symbol associated with HRH the Prince of Wales. 

This Windsor-Aerotype radiator emblem is seen on a very rare surviving Windsor-Aerotype 6-69 export model found in Argentina:

Windsor-Aerotype 6-69 export model radiator emblem (1929)  jbc

The same radiator emblem is illustrated on the cover of the 1929 Windsor-Aerotype catalog produced for an automobile agent in Argentina, see rather poor quality photo shown below:

Windsor-Aerotype Catalog Cover showing the rad emblem (c1929)
Molinari & Victorica (agent), Buenos Aires, Argentina  

This is the red, blue and black enamel Windsor-Aerotype radiator emblem shown below. This Windsor-Aerotype radiator emblem is very rare.

This is a Windsor-Aerotype radiator emblem (1929-1930)  mjs
Size: 52mm high 40mm wide    MM: D L Auld