February 11, 2020


Breese, Lawrance, Moulton Motor Car and Equipment Co. (1906-1907)

Brooklyn, New York

This is a BLM radiator emblem (1906-1907)    alt
Size: 57mm diameter   MM: Unknown 

The Breese, Lawrence, Moulton Motor Car and Equipment Company was established in 1906 and the first BLM car, announced in August 1906, was an expensive 85 hp model based on an experimental race car built by Breese and Lawrence in 1905. This car was not successful. However, in 1907, the BLM became a lower-priced, sporty looking car called the Pirate Runabout powered by a 24 hp four-cylinder engine imported from France. For more elegant motoring an attractive 16 hp four-cylinder landaulet was also offered.

Plans for the production of 250 cars were announced in September 1907 but by December the company was finished. A few years later Lawrence and Moulton moved to Paris and built two special sports cars for themselves.


The BLM emblem shown above shows some paint repairs and it may be a painted brass emblem. However, BLM had close contacts with France, where enamel radiator emblems had been used for some years, so it is possible that the BLM radiator emblem may have been finished in enamel. In any event, the BLM emblem is a very early example of an American radiator emblem and is ultra rare.

The photo came from the emblem photo collection of Al Thurn but what became of the emblem, I do not know. If you have the emblem or a better quality photo, please let me know in order to update this post.

The emblem is shown in an illustration in an original BLM brochure, see below:

This is a BLM brochure illustration showing the radiator emblem   hperc

A round radiator emblem is also shown on another original BLM brochure, see below:

This is a BLM brochure showing the round radiator emblem (1906-1907)  ms

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