Studebaker Corp. (1927-1930)
South Bend, Indiana
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| This is an Erskine radiator emblem (1927) mjs Size: 50mm diameter MM: Unknown |
The Erskine was a low-priced car with the slogan "The Little Aristocrat". It was set up by Studebaker (see Studebaker) and named after the president of the Studebaker Corporation, Albert Russel Erskine.
The Erskine had a 40 hp six-cylinder engine and was introduced at the Grand Palais in Paris in October 1926 and then at Olympia in London and next in New York. The Erskine sold well in Europe but did not meet expectations in America, partly due to its small size and at a price significantly higher than its main competitors. By May of 1930 the Erskine name was dropped and the car was absorbed into the Studebaker line. Erskine also produced a 1/2-ton van in 1928 and 1929.
Emblems
The first dark blue and white enamel Erskine radiator emblem is shown above at the top of this post. This Erskine radiator emblem was used for a short time in 1927 and is rare.
The following, smaller version of the first Erskine radiator emblem was used from late 1927 and through 1928. This Erskine radiator emblem is scarce.
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| This is an Erskine radiator emblem (1927-1928) mjs Size: 46mm diameter MM: Unknown |
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| This photo compares the two sizes of Erskine radiator emblem mjs |
The following pressed metal "Erskine Six" radiator script was an optional attachment used on some export models. This Erskine script is rare.
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| This is an Erskine Six radiator script (1927-1928) dnc Size: 230mm wide |
The dark blue, black and white enamel Erskine radiator emblem shown below was used in 1929 and is scarce:
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| Tis is an Erskine radiator emblem (1929) mjs Size: 54mm diameter overall MM: None (some D L Auld) |
The export version of this Erskine radiator emblem is shown below:
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| This is an export version of the Erskine radiator emblem (1929) mjs Size: 54mm diameter overall MM: D L Auld |
There is also a "Made in Canada" version of this Erskine radiator emblem, see example below. This Canadian Erskine radiator emblem is scarce.
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| This is a Canadian Erskine radiator emblem (1929) dnc Size: 54mm diameter MM: Unknown |
The following black and white enamel Erskine radiator emblem was used in 1930. There is also a "Made in U.S.A." export version of this Erskine radiator emblem. This Erskine radiator emblem is scarce.
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| This is an Erskine radiator emblem (1930) mjs Size: 50mm high 34mm wide MM: Unknown (poss D L Auld) |
There was also a blue, pale blue and black enamel version of this Erskine radiator emblem, see example below. This Erskine radiator emblem is scarce.
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| This is an Erskine radiator emblem (1930) mjs Size: 51mm high 34mm wide MM: D L Auld |
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