September 25, 2021


New Era Engineering Co. (1916)

Joliet, Illinois

This is a New Era radiator emblem (1916)     mjs
Size: 86mm wide 36mm high   MM: Unknown

The New Era Engineering Company was established in 1915 by Forrest J. Alvin, who recruited W. O. Dayton to design and engineer the New Era.

The New Era was a 16 hp four-cylinder motor car, offered in touring and roadster body styles, and was ready by 1916. However, the New Era venture was unsuccessful and it was all over by July 1916. Very few New Era cars were built.


The New Era radiator emblem shown above has been used and has original solder on the back. This New Era radiator emblem is extremely rare.

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