October 30, 2020

MIDLAND TRUCK

Midland Motor Car & Truck Co. (1918-1919)

Oklahoma City, Oklahoma


This is a Midland truck radiator emblem (1919)     mjs
Size: 65mm wide 44mm high    MM: Cady & Staff

In June 1917 a group of Oklahoma City businessmen, headed by James M Aydelotte of the State Board of Affairs, and Floyd Thompson of the Ozark Trails Highway Association, formed the Midland Motor Car & Truck Company. 

It was planned to raise finance to construct a manufacturing plant and produce the Oklahoma Six passenger car and a truck called the Ozark. These plans were interrupted when America entered the First World War. Because of the war effort and the need for trucks for military service, the Company reported that it would concentrate initially on the Ozark truck. The plant was finally constructed in 1918, by which time Midland advertisements had dropped the Oklahoma Six and Ozark names in favor of "Midland". In October 1918, the company began to build trucks under contract for the US Army. 

After the end of the War the company was reorganised following financial mismanagement and fraud by two of its stock salesmen. The US Army contract was cancelled and the Midland Motor Car & Truck Company was finished in 1919.

Midland advertisements in 1918 include a photo of a Midland car and invitations are given to "take a spin" in a Midland car. This suggests that at least a few Midland cars were built but full production of the Midland car did not proceed. There is also evidence that some prototype Ozark trucks were built (see Ozark Truck). However, the only vehicle recorded as having been taken into production by the Company was the Midland truck, which was a  2 to 2-1/2-tonner with solid rubber tires on cast steel spoke wheels. Very few Midland trucks were built.

Emblem

The following Midland advertisement from May 1918 includes an illustration of a 2-ton capacity Midland truck but the front of the radiator cannot be seen and there is no evidence of any hood or body side nameplates.

Midland advertisement (May 1918) the investor

Midland truck advertisement illustration (1918)

The Midland truck did carry a blue and white enamel Midland truck radiator emblem, see example shown above at the top of this post. This Midland truck radiator emblem is extremely rare.






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