October 30, 2020


Touraine Co. (1912-1915)

Vim Motor Truck Co. (1916)

Philadelphia, Pennsylvania

This is a Touraine radiator emblem (1914)    bmhv
Size: Unknown    MM: Unknown

The Touraine of 1912 was a 35/40 hp six-cylinder model offered as a five-passenger touring or a two-passenger runabout and had previously been marketed as the Nance. The range of Touraine body styles increased over the next three years with engine sizes up to 50 hp.

The company built its first truck, called Vim, in 1913. In 1915, the company decided to concentrate solely on commercial vehicles and its name was changed to Vim Motor Truck Company (see Vim). Touraine passenger cars for 1916 were assembled from parts on hand.


The Touraine carried an oval shaped radiator emblem, as seen in the following photo of a surviving 1914 Touraine Model 61 seven-passenger touring:

Touraine Model 61 seven-passenger touring (1914)  bmhv

The oval shaped, light and dark blue enamel Touraine radiator emblem is more clearly seen in the close up photo shown above at the top of this post. This Touraine radiator emblem is extremely rare.

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