Touraine Co. (1912-1915)
Vim Motor Truck Co. (1916)
Philadelphia, Pennsylvania
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| This is a Touraine radiator emblem (c1914) ms Size: Unknown MM: Unknown |
The Touraine of 1912 was a 35/40 hp six-cylinder model offered as a five-passenger touring or a two-passenger runabout and had previously been marketed as the Nance. The range of Touraine body styles increased over the next three years with engine sizes up to 50 hp.
The company built its first truck, called Vim, in 1913. In 1915, the company decided to concentrate solely on commercial vehicles and its name was changed to Vim Motor Truck Company. Touraine passenger cars for 1916 were assembled from parts on hand.
Emblem
The light and dark blue enamel Touraine radiator emblem shown above is extremely rare.
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