Premier Motor Manufacturing Co. (1903-1915)
Premier Motor Car Company (1915-1916)
Premier Motor Corp. (1916-1921)
Premier Motor Car Corp. (1921-1923)
Premier Motors, Inc. (1923-1926)
|This is a Premier radiator emblem (1915-1923) mjs|
Size: 55mm diameter MM: None
An order for 1,000 Premier taxicabs had been received in 1923 and production of these continued until 1926.
|This is an ad showing the Premier script logo (1905) ms|
The earliest Premier motor cars did not display an emblem or a radiator script but may have shown the Premier name on the hub caps, although I cannot confirm this. See example Premier hub below showing the "Premier" script:
|This is a hub cap showing the Premier script logo (c1908) mjs|
The Premier radiator script, see example shown below, is seen on advertisements from about 1909 but may have been available as an accessory from about 1907, although I cannot confirm this date. Original Premier radiator scripts as shown below are rare.
|This is a Premier radiator script (c1910) mjs|
Size: 250mm wide
Premier claimed that its radiator emblem was the first use of an emblem as an automobile trademark. Although not actually the first use of an emblem on an automobile, an original photograph from the 1908 Glidden Tour, see below, shows a Premier car with an oak leaf radiator emblem. The Premier is one of the earliest confirmed examples of an enamel radiator emblem used on an American motor vehicle.
|This advertisement shows a Premier car in the 1908 Glidden Tour (1909) ms|
|Close up showing the Premier radiator emblem (1908) ms|
|This is a Premier radiator emblem (1908-1910) sam|
Size: 76mm diameter MM: Whitehead & Hoag
This Premier radiator emblem can also be seen in photos from the 1909 Glidden Tour and appears on Premier advertisements up to 1910, see examples below:
|This is a Premier taking part in the Glidden Tour (1909) dpl|
|Close up showing the radiator emblem and script (1909)|
|This ad shows the first Premier radiator emblem (1910) ms|
The Premier radiator emblem was changed in 1911 to a fully enameled emblem with a green oak leaf, white background and a black border incorporating the words "Quality Car", see example below. This Premier radiator emblem is rare.
|This is a Premier radiator emblem (1911-c1915) mjs|
Size: 68mm diameter MM: Unknown
This Premier radiator emblem is seen on a 1911 advertisement along with a "Premier" radiator script, see below:
|This is part of a Premier ad showing the radiator emblem and script (1911) ms|
There is also a color variation of this emblem with a red enamel background and an orange border, see example below. This Premier radiator emblem is extremely rare.
|This is a Premier radiator emblem (c1912) mjs|
Size: 70mm diameter MM: Unknown
I do not know the dates of use of the Premier radiator emblem shown above. If you have details, please let me know in order to update this post.
|This is a Premier radiator emblem (1923-1924) mjs|
Size: 58mm diameter MM: Fox
The emblem shown above was the final Premier motor car radiator emblem.
Premier produced taxicabs only from 1924 until 1926. I do not have any photos of Premier taxicab emblems but the following illustrations are the registered trademarks for the Premier Taxicab and the Penn Taxicab both made by Premier Motors, Inc.:
|This is the Premier taxicab trademark (March 1924) ms|
|This is the Penn taxicab trademark (November 1924) ms|
These taxi trademarks were displayed on the rear doors of the taxi cab.
If you have photos or better details of Premier or Penn taxicab emblems, please let me know in order to up date this post.