This web-site presents the nameplates, emblems and logos displayed on American auto vehicles from the introduction of the horseless carriage up to about 1950. My intention is to provide a reference base for collectors and researchers. I would welcome any corrections or observations and details of other emblems or vehicle makes to add to this reference base. For more details see the Pages listed on the right.
(Contact Mike Shears at firstname.lastname@example.org)
October 20, 2017
Argonne Motor Car Co. (1919-1920)
Jersey City, New Jersey
This is an Argonne radiator emblem (1919-1920) mjs Size: 76mm high 50mm wide MM: Unknown
The Argonne was named after a forest in France which was the scene of a major battle involving American troops in the First World War. The four-cylinder engined Argonne was advertised in 1919 and was introduced at the Commodore Hotel in New York in January 1920.
The Argonne was built by the Jersey City Machine Company but was introduced just as the post-war recession took hold and did not survive. Argonne production ceased in March 1920 and the Company was out of business by July 1920. It has been estimated that no more than 24 cars had been built. The remaining parts were sold to a garment merchant with a garage in the Bronx who assembled a further 10 Argonne cars.
The beautiful hand-enameled Argonne radiator emblem shown above depicts a fir tree from the Argonne forest and is extremely rare.