DIANA

Diana Motors Co. (1925-1928)

St. Louis, Missouri

This is a Diana radiator emblem (1925-1928)      mjs
Size: 69mm high 50mm wide     MM: Unknown

Diana was the goddess of the moon in ancient Roman mythology. This was the reason why Moon Motor Car Company chose Diana as the name of their new car. The Diana was a handsome automobile with a Minerva style radiator and a 72 hp straight-eight engine. The Diana was offered in several body styles, including a fancy sports roadster with radiator and wire wheels in bronze.

The Diana was well received on its arrival in June 1925 but sales did not reach projected levels and problems within the Moon organization led to the Diana being discontinued by early 1928.

Emblem

The Diana radiator emblem is generally considered to be one of the most beautiful of all American auto emblems and is much desired by emblem collectors. The Diana radiator emblem shown above is scarce.

The Diana radiator emblem shown above is gold colored but there is also a nickel plated version of this emblem, see example below. This Diana radiator emblem is also scarce.

This is a Nickel plated Moon radiator emblem (1925-1928)    sam
Size: 69mm high 50mm wide     MM: Unknown

The Diana Moon emblem is also found with a blank ribbon at the bottom, see example below. This Moon radiator emblem is also scarce.

This is a Moon radiator emblem with a blank ribbon (c1928)    sam
Size: 69mm high 50mm wide    MM: Unknown

Why this emblem was produced is unknown. Possibly, the "MFD. BY MOON MOTORS" was produced using a separate die by the emblem maker and some emblems with the blank ribbon were available and may have been used by Moon to avoid paying for new emblems.