October 30, 2022


Mora Motor Car Co. (1906-1911)
Newark, New York

This is a Mora radiator emblem (c1906-1909)    mjs
Size: approx. 120mm wide 57mm high

Sam H Mora established the Mora Motor Car Company to build the Mora motor car, which began in 1906 as a 24 hp four-cylinder model in touring and roadster body styles with a six-cylinder model being offered in 1908 and 1909. In 1907, a Mora was driven over 8,000 miles without its hood being raised. Thereafter the Mora was advertised as the "World's Record Sealed Bonnet Hero". The most popular model was the four-cylinder Racytype, which was announced as a limited production car but production figures probably did not exceed this for any Mora model.

In July 1910, it was reported that the creditors of the company were concerned over payments. Bankruptcy followed and, by 1911, it was all over for Mora. Sam Mora relocated to Cleveland and formed the Mora Power Wagon Company for the manufacture of commercial vehicles.


The first Mora motor cars displayed the "Mora" name impressed into the brass radiator tank top, see the original 1907 photo of a Mora radiator shown below:

Mora radiator showing radiator emblem (1907)  hcg

This is the Mora impressed radiator emblem shown above at the top of this post. This Mora radiator emblem is very rare.

From 1908, the Mora also displayed the "Mora" name on a large brass Mora script attached to the radiator core, see examples shown below. Original Mora radiator scripts are very rare.

Mora advertisement showing radiator script (c1908)   ms

Sam H Mora in his Mora car (c1908)  americanautomobiles

From late 1909, the Mora lost its conventional radiator and had a new Renault style bonnet, which did not carry an emblem, see example shown below:

Mora car with Renault bonnet (1909)    sam

The Mora did display the "Mora" name on Mora nameplates/serial plates usually located on the dash or under the driver's seat, see example shown below:

This is a Mora nameplate/serial plate (c1909)   sam

The "Mora" name was also displayed on the hubcaps, see example shown below:

This is a Mora hubcap (c1908)    moroz

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