December 05, 2020

STANDARD

Standard Steel Car Co. (1915-1922)
Standard Motor Car Co. (1922-1923)
Butler & Pittsburgh, Pennsylvania


This is a Standard radiator emblem (1915-1922)    mjs
Size: 63mm diameter   MM: None (some D L Auld )

The main product of the Standard Steel Car Company was railway cars when the company announced in 1913 that it was to build an automobile. A prototype 38 hp six-cylinder touring car arrived in 1914 but when full production began in 1915 a 29 hp eight-cylinder car joined the line. The Standard six-cylinder model was removed after 1916 and, thereafter, all publicity was directed to the Standard Eight.

Sales of the Standard grew until 1917 and then started to fall back. By 1921 the Standard Steel Car Company had joined up with a group of New York bankers to help widen the sales base of the Standard car. The company was reorganized as the Standard Motor Car Company in 1922 and a new four-cylinder model was announced but this did not happen and it was all over for the Standard by the end of 1923.

Emblems

The Standard Eight carried a round radiator emblem displaying a red Pennsylvania keystone, see Standard Eight advertisement shown below:

Standard Eight ad showing rad emblem (1920)  ms  

This Standard emblem is the red, white and blue enamel Standard radiator emblem shown below. This Standard radiator emblem is rare.

This is a Standard radiator emblem (1915-1921)    kmc
Size: Unknown (poss 63mm diameter)    MM: Unknown

There was a minor change in the detailed design of this Standard radiator emblem in 1921 when Standard advertisements show the emblem without the dot between the word "Car" and "Co.", see below:

Standard adv with new emblem (1921)
literary digest

Emblem close-up with missing "dot" (1921)

This emblem is the red, white and blue enamel Standard radiator emblem shown above at the top of this post and again below. This Standard radiator emblem is rare.

This is a Standard radiator emblem (c1921-1922)    mjs
Size: 63mm diameter   MM: None (some D L Auld)

The following metal version of this Standard radiator emblem is often referred to as a radiator emblem but it is not. It is a hub emblem and is rare.

This is a Standard hub emblem (1915-1922)     mjs
Size: 56mm diameter   MM: Unknown

The Standard Motor Car Company took over in 1922 and the Standard Steel Car Company withdrew completely by 1923. As far as I am aware, a new emblem with the Standard Motor Car Company name was not produced. Instead, a new Standard radiator emblem in the form of the center portion of the previous emblem was used as the Standard radiator emblem through to the end of production in 1923, see emblem shown on the following advertisement announcing the new company.

Standard Motor Car ad (1922) thegazettetimes 

This is the red and white enamel Standard radiator emblem with a red enamel border, shown below. This Standard radiator emblem is extremely rare.

This is a Standard radiator emblem (1922-1923)    mjs
Size: 45mm diameter   MM: None

This Standard emblem was also used as a hub emblem, see example shown below. This Standard hub emblem is also extremely rare.

This is a Standard hubcap (1922-1923)  butleroldstonehouse

A surviving Standard car from 1922 also displays the "Standard" name on a radiator script, see below, but I cannot confirm that this script was factory fitted. It is possible that this script was added later.

This is a Standard radiator script (1922)  butleroldstonehouse  









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