This web-site presents the nameplates, emblems and logos displayed on American auto vehicles from the introduction of the horseless carriage up to about 1950. My intention is to provide a reference base for collectors and researchers. I would welcome any corrections or observations and details of other emblems or vehicle makes to add to this reference base. For more details see the Pages listed on the right.
(Contact Mike Shears at firstname.lastname@example.org)
December 26, 2019
James Scripps-Booth (1925)
This is a Da Vinci radiator emblem (1925) mjs Size: 57mm diameter MM: Fox
Following the collapse of the Scripps-Booth Company in 1922 (see Scripps-Booth), James Scripps-Booth came up with a completely new automobile called the Da Vinci which had many innovative features. He was unable to interest any automobile manufacturers in his ideas, so, at his own expense, he had a prototype Da Vinci built in 1925 at Louis Chevrolet's factory in Indianapolis. The body was designed by Scripps-Booth and built by Fleetwood.
Scripps-Booth tried to sell his Da Vinci design to a variety of automobile manufacturers but again found no interest, although one of the companies he approached, Stutz, took some of his ideas and copied them in one of their own automobiles. In 1930, Scripps-Booth developed a tandem two-seater cyclecar variation of the Da Vinci, which he called the Pup.
The prototype Da Vinci is still extant.
The multi-color enamel Da Vinci radiator emblem shown above is ultra rare.