Ariel Motor Co.
Boston, Massachusetts (1905)
Nutley, New Jersey (1906)
Bridgeport, Connecticut (1906)
Baltimore, Maryland (1906-1907)
|This is an Ariel combined nameplate/serial plate (1905) mjs|
Size: 63mm wide 32mm high
The Ariel was an advanced motorcar with a distinctive curved dash and an oval shaped radiator. Production of the Ariel began in Boston and was available as a 15 hp three-cylinder runabout and a 25 hp four-cylinder touring by the time of the Boston Automobile Show in March 1905. From 1906 the Ariel had become a 30 hp four-cylinder touring model only. The slogan used to promote the Ariel was "Look for the Oval Front".
|This is an early Ariel ad showing an "Ariel" script logo|
A similar "Ariel" logo appeared on the first Ariel nameplate/serial plate in 1905, see example above at the top of this post. This Ariel nameplate/serial plate is very rare.
|This shows the new Ariel logo (1905)|
A variation of this logo showing the oval Ariel radiator and curved dash was used on subsequent Ariel nameplate/serial plates, see unused example below. Original used examples of this nameplate are rare.
|This is an Ariel nameplate/serial plate (1906) sam|
Size: 125mm wide 58mm high
The Ariel nameplate/serial plate shown above was used for Ariel cars built in Nutley, New Jersey. A similar nameplate was used for Ariel cars built in Bridgeport, Connecticut.