AMERICAN TRUCK (2)

American Motor Truck Co. (1913-1918)

Detroit, Michigan

This is an American truck emblem (date unknown)    mjs
Size: 173mm wide 73mm high    MM: None

The American Motor Truck Company set up in Detroit in 1913 was not related to an earlier American Motor Truck Company operating in Detroit, which built four-wheel-drive, four-wheel-steering trucks from 1906 to 1912.  

The first American motor truck built in 1913 was a 1-ton capacity model powered by a four-cylinder Continental engine with a three-speed Brown-Lipe transmission . A 3-1/2-ton capacity model appeared in 1917, which was also powered by a Continental engine but used a Covert four-speed transmission with Sheldon worm drive. 

Emblem

The colorfully painted pressed metal emblem shown above may have been a radiator emblem but could also have been used as a body side nameplate. This emblem is extremely rare.

If you have any further details or original period photos of trucks built by the American Motor Truck Company in Detroit between 1913 and 1918, please let me know, in order to update this post.