Day-Elder Motors Co. (1916-1917)
Day-Elder Motors Corp. (1917-c1929)
Newark, New Jersey
National Motors Mfg. Co. (c1929-c1935)
Day-Elder Truck Co. (c1935-c1937)
Irvington, New Jersey
Day-Elder Motor Truck Co. (c1937)
Newark, New Jersey
|This is a Day-Elder radiator emblem (c1935) mjs|
Size: 151mm wide 47mm high MM: Unknown
D-E vehicles were assembled trucks using the best available parts and, in particular, used rear axle worm drive, which became the key element of Day-Elder Motors Company advertising and a worm and gear became the company logo.
In 1917, the Day-Elder Motors Company was reorganised as the Day-Elder Motors Corporation with a significantly increased capital stock. A new range of D-E worm-drive motor trucks was announced with sizes of 3/4-ton, 1-ton and 1-1/2-tons capacity. The range of trucks was changed again by 1918 to include five models from 1-3/4-tons to 7-tons capacity.
In 1919, the truck name was changed from D-E to Day-Elder, although in advertisements the reference to D-E Worm Drive continued for a few months. The range of truck models and sizes continued to expand through 1919.
In the early 1920's the Day-Elder had a national distribution network in America and some sales in Canada. However, sales lagged badly after 1928 and increasingly the company became a local make.
There were changes in company structure through the 1930's but there was little change in the trucks offered until the company ceased trading in 1937.
The first D-E trucks were the D-E Junior and D-E Senior, both of which carried an enamel emblem attached to the radiator core, see original D-E Junior photo shown below:
|This is a D-E Junior truck chassis showing the radiator emblem (1916) atj|
The original D-E Junior truck radiator emblem shown below is extremely rare:
|This is a D-E Junior truck radiator emblem (1916) mjs|
Size: 76mm diameter MM: Whitehead & Hoag
I do not have a photo of a D-E Senior truck radiator emblem but it was like the emblem shown above but with "Senior" in place of "Junior". The D-E Senior radiator emblem is also extremely rare. If you have a photo, please send a copy to up date this post.
|This is part of a D-E Worm Drive truck ad showing the radiator and hood side emblems (1918) atj|
I do not have photos of the D-E truck radiator tank top emblem or the D-E Worm Drive hood side nameplate shown in the advertisement above. If you have photos, please send copies to update this post.
|This is a Day-Elder truck ad showing the radiator tank top and hood side nameplate (1919) atj|
|This is an embossed radiator tank top emblem (c1919) Anamera|
|This is a Day-Elder ad showing the radiator tank top and hood side nameplate (1920) atj|
The Day-Elder hood side nameplate shown below is rare:
|This is a Day-Elder hood side nameplate (dates unknown) mjs|
Size: 375mm wide 60mm high
The Day-Elder radiator emblem shown below is very rare and appears to be from the 1920's but I cannot confirm an exact date:
|This is a Day-Elder radiator emblem (dates unknown) ms|
Size: 100mm wide 26mm high
The Day-Elder radiator emblem shown above at the top of this post was used in the early to middle 1930's and is very rare.