STANDARD SIX

St. Louis Car Co. (1909-1910)
St. Louis, Missouri
Standard Automobile Company of America (1910-1911)
Wabash, Indiana

This is a Standard Six (1910-1911)    cbc

The St. Louis Car Company was a well-known manufacturer of streetcars and railway cars, see St. Louis Car Company advertisement shown below:

St. Louis Car Co. advert (c1890)  americanautomobiles

However, the St. Louis Car Company had been building the American Mors car under license (see American Mors), when, in 1909, it announced plans to build an American designed six-cylinder automobile to be called the Standard Six.

The Standard Six was a 50 hp automobile initially offered in touring, miniature tonneau and roadster body styles. Production began in late 1909 but in February 1910, production of the Standard Six was transferred to the company's subsidiary plant in Wabash, Indiana under the control of the Standard Automobile Company of America. In 1910, a more expensive, luxurious limousine model was also offered. But, there were financial problems and production was discontinued later in 1910. Production was restarted in early 1911 but it did not work and the Standard Six was finished shortly after.  

The St. Louis Car Company gave up any plans to build a passenger automobile and concentrated on its streetcar and railway car business. 

Production figures for the Standard Six are unknown but are likely to have been very small.

Emblems

There are very few original period photos of Standard Six cars showing the radiator. However, an early Standard Six advertisement in 1909 does show the radiator but there is no radiator emblem or script, see below:

Standard Six ad showing radiator (1909)  wiki
The Automobile

Standard Six with no radiator emblem or radiator script (1909)

The logos used with most Standard Six advertisements were not likely to have been used as radiator emblems, see example below:

Standard Six logo (1909-1910)

However, advertisements appearing in 1910 did show photos of the front view of a Standard Six motor car, showing a radiator script but not clearly, see example below:

Standard Six ad with rad script (1910)  ebay

Detail showing radiator script (1910)

However, the following Standard Six advertisement includes photos of the radiator showing a script:

This is a Standard Six ad with rad script (1910)  cbc

The "Standard Six" radiator script is more clearly seen in the close-up shown above at the top of this post and again below:

Close-up showing Standard Six radiator script (1910-1911)  

I suspect that this "Standard Six" radiator script may have continued in use to the end of production but I cannot confirm this. Original Standard Six radiator scripts, if they exist, would be extremely rare. 

If you have photos of an original Standard Six radiator script, please let me know, in order to update this post.