STERLING-NEW YORK

Sterling Automobile Manufacturing Co. (1916)
Paterson, New Jersey

This is a Sterling-New York hubcap (1916)    mjs

The Sterling Automobile Manufacturing Company was incorporated in 1913 with the British "£" symbol as its logo. It was claimed that the company already had a large number of orders, and were negotiating other orders from "several nations at war in Europe". None of this appears to have been true.

The Sterling-New York eventually appeared in 1916 and was an assembled 28 hp four-cylinder car offered in touring and roadster body styles. The car was not a good one and sales of the Sterling-New York, which was occasionally referred to as the Sterling, were very low and by September 1916 the company was sold.

Emblems

The following Sterling-New York advertisement includes side and front views of the Sterling-New York motor car. The front view of the Sterling-New York shows a small round radiator emblem.

Sterling-NY advertisement (1916)   ma

Sterling-New York ad detail showing rad emblem

I was shown an excellent photo of an original Sterling-New York radiator emblem many years ago but, unfortunately, I did not get a copy. As I recall, the emblem was finished in polished metal with no plating but I cannot confirm this absolutely.

The following is a very poor quality photo of the Sterling-New York radiator emblem:

This is a Sterling-New York radiator emblem (1916)  ms
Size: Unknown   MM: Unknown

If you have a better photo of this emblem, please do let me know, in order to update this post. An original Sterling-New York radiator emblem would be extremely rare.

The following is an original, unused Sterling-New York serial plate, which came from a batch of these plates found several years ago:

This is a Sterling-New York serial plate (1916)    mjs
Size: 90mm wide 45mm high    

The following shows the Sterling-New York hubcap and hub emblem:

This is a Sterling-New York hubcap (1916)     mjs