HOLLIER

Lewis Spring and Axle Co. (1915-1921)
Hollier Automobile Co. (1921)
Jackson & Chelsea, Michigan

This is a Hollier radiator emblem (dates)    khc
Size: 73mm wide 30mm high   MM: None

The Hollier was produced by Charles Lewis, former president of the Jackson Automobile Company, and was built by his Lewis Spring & Axle Company. The Hollier was a conventional open touring car. The first Hollier in 1915 was powered by a V-8 engine and a six-cylinder model joined the line from 1917. The V-8 was discontinued after 1918 when material shortages became critical following the First World War.

Production of the Hollier fell sharply after the end of the war. Charles Lewis introduced the Hollier Automobile Company in 1921 in order to protect the Lewis Spring & Axle Company. The Hollier was finished a few months later.

Emblems

The only photo of a Hollier car showing an emblem that I have found is the following original touring car photo from the Philadelphia Free Library archive:

Hollier touring car (c1918)    flp

Close up showing radiator emblem  (c1918)

This is appears to be the white enamel Hollier radiator emblem shown above at the top of this post. This Hollier radiator emblem is extremely rare.

However, it is not clear whether the car in this photo is a Hollier Eight or a Hollier Six. The Hollier Eight was discontinued after 1918 and the Hollier Six was introduced in 1917.

Some Hollier Eight advertisements from 1915 include a front view of the car but there is no radiator emblem, see example shown below. However, this advertisement does show a "Hollier Eight" logo, which looks similar to the Hollier radiator emblem.

Hollier 8 ad with logo but no rad emblem (1915) khc

The following Hollier illustration from a Hollier brochure also shows no sign of a radiator emblem:

Hollier 8 brochure illustration with no rad emblem (1915-1916) aaca

This Hollier brochure also includes the "Hollier Eight" logo, see below:

Hollier Eight brochure showing emblem logo

This logo shows the "Hollier Eight" name in (possibly) white on a black background. The same emblem logo is seen on some Hollier Eight advertisements, see example shown below:

Hollier Eight ad with emblem logo (1916)  ebay

This Hollier Eight logo may have been a representation of a Hollier Eight radiator emblem, but I cannot confirm this, see below:

Possible Hollier Eight radiator emblem (c1916)

Hollier advertisements for 1917 for both the Hollier Six and the Hollier Eight show a plain "Hollier" logo, see examples shown below:

Hollier Six ad with logo (1917) khc

Hollier Eight ad with logo (1917) ms

This suggests that the same Hollier emblem may have been used from 1917 for all Hollier models. That the Hollier Six did carry a radiator emblem is suggested by the following Hollier Six advertisement:

Hollier Six ad showing rad emblem (1919) khc

This is speculation, of course, but until further evidence is found, it appears that the Hollier radiator emblem shown above at the top of this post may have been used from 1917 for both the Hollier Eight and the Hollier Six.

If you have any further evidence regarding Hollier radiator emblems, please let me know, in order to update this post.

There is a very different Hollier emblem, see red painted example shown below. This Hollier emblem is made of thin aluminum plate and is felt to be an original emblem and may have been mounted on the Hollier engine, although I cannot confirm this.

This is a Hollier Eight emblem (dates unknown)   mjs
Size:    MM: None

Emblem collectors should beware as there are reproduction Hollier emblems with this design, probably made of plated brass, see example shown below:

This is a reproduction Hollier emblem  khc